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5 Reasons Why Starting An Online Business Is Worth It


Starting an online business can be a great experience that will help build you a more financially independent future that is well worth the effort it takes to gain success. While it may seem intimidating, the reality is that there is tons of work out there online that you can build a business around if you know where to look and are willing to put in the effort.

To keep you motivated through the hours of computer screen strained eyes and all the risk inherent in starting anything from scratch, here are a few reasons why starting an online business is worth it.

Click here for a free ebook and training to start an online business

Online Businesses Can Have Little Startup Costs

Depending on what you are selling, services, or products, you may be able to get your business up and running only with little upfront capital. You may even be able to start with $0 and still build a successful and profitable business.

What keeps most of us away from venturing out on our own is the risk of putting up all the money to startup then staying afloat for the first few years as your profits get eaten up by overhead costs. According to theSmall Business Administration, almost 30% of all new small businesses go under in the first three years.

With an online business, you more often than not will have some costs upfront, but they are relatively low compared to the cost of setting up a brick and mortar. You won’t need to pay for a lease or utilities, two of the highest costs when starting a business. Instead, you may need to pay for some low-cost services like web hosting or, down the line, advertising.

Costs associated with opening a traditional brick and mortar business:

  • Office Space
  • Supplies
  • Communications 
  • Utilities 
  • Licenses
  • Permits
  • Insurance

Depending on what your business will be about, you may be able to use a freelance platform to build a client base without the need for advertising or a website. For most of these platforms, the cost of membership is $0.

You are in Control

If the monotony of working a 9-5 seems like torture, then an online business can give you the freedom to work when you want to and make your hours. Starting on your own is not for everyone, but if you can muster the self-discipline to work when no one is telling you what to do, then you’ll be greeted with a schedule that fits your exact needs.

If you like working at night, then you can make that happen. More of a morning person, well, then you can wake up early and get all your work done before the afternoon. Whatever your work preference, you can make a schedule that is attuned to your best performance period.

Working when you are most productive means you can get more done with less work. Truthfully, most regular 9-5 workers only get a good three hours of real productivity in those eight hours.

Other reasons how a non-traditional schedule can help you:

  • Flexibility has been shown to increase productivity.
  • A flexible schedule helps you focus on a task.
  • Longer hours often lead to fatigue; take breaks when needed.
  • Create a schedule around your daily activities (exercise, childcare, etc.)

When it comes time to take a vacation, you won’t need to barter with PTO or plead to your boss for the days. When you have your own business, you can take off as much time as you’d like and when you would like.

Click here for a free ebook and training to start an online business

This doesn’t mean skipping work; in fact, for most online business owners taking time off means juggling scheduling and making sure you have good relationships with your clients and open communication about the time you are taking off.

Freedom to Travel and Live Where You Want

If your business is all online, you won’t be tethered to any particular place. As long as you have access to the internet, you can reasonably get work done from anywhere. This can be great for those of us who like to travel or live in different places.

Working online also means that you won’t need to sacrifice your living situation because of your job. Once you have established yourself online and bring in some profit, you can take your outfit anywhere you like. You will no longer have to make the hard choice of living somewhere dull to gain access to a good job.

If you are a genuine globetrotter, then an online business is a great way to develop a steady income while you travel. While it might seem like this means you are on constant vacation, you still need to get your work done daily, meet deadlines, and work with clients. But, with an online business, you can do this from anywhere.

No Cap to Growth and Earning Potential

When you are in business for yourself, the only cap to your earning potential is how far you want to take it. Millions of people make their living online, and for most of them, it’s more than a comfortable salary.

What is most intimidating, and the most freeing part of starting online by yourself, is that there is no blueprint for success. You build it as you go. This means you have full control of how far you want to grow your business.

While it may seem like a distant dream now, in the future, you could:

  • Increase your income exponentially. 
  • Build your brand and start working with high-value clients
  • Establish a reputation for yourself in your field
  • Create other positions, employees, and help others find their dream

It is also the case, as in most other careers, the more experience you attain, the higher prices you can command. What is different about owning your own online business is that you take in the full amount of your skill increase. When you add a skillset to your business and increase your prices accordingly, that is essentially you giving yourself a raise in real-time.

Is it Difficult to Open an Online Business?

With the low start-up costs and access to bigger markets, it may seem like a no-brainer to start with a low stakes online business. The only limiting factor to your growth and earnings is your motivation and ability to tack on and learn new skills. What separates most from success is the expectations they set for themselves when they first start.

While it is true that you will have an easier time getting started online than opening a brick and mortar location, make no mistake that the path towards a successful online business is filled with long nights and some risky choices. But, with low operating costs for most online ventures, you can take your time building this confidence.

Click here for a free ebook and training to start an online business

Many people start dipping their toes in the water by starting online while still employed full time, limiting the risk of putting it all on the line.

There are also many online resources to choose from, depending on what type of online business you plan to start. Taking advantage of all the free and paid information can help you take the first steps towards your new work life. There are even resources out there aimed at exactly where you are right now.

Wrapping Up

There are lots of excellent reasons to start a business online. Examining the pros and cons can help you develop a realistic expectation of what you’re getting into. But with little start-up costs, freedom to work when you want, and unlimited earning potential, starting online is often easier than a traditional brick and mortar.

The first step is always the hardest, especially when opening a business. Take your dreams and make them a reality by starting an online business, and you’ll see how worth it this relatively low-risk venture can be.

If you’re ready to get started, click here for a free ebook to start an online business.

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