A Guide to Integrating ClickFunnels With Facebook
Entrepreneurs can use ClickFunnels to generate the ever-so-important sales that keep their businesses alive. One of the ways ClickFunnels differ from a traditional website is that they can integrate directly with Facebook to generate sales without the need to direct customers to another site.
People with something to sell can integrate ClickFunnels with Facebook in a few easy steps. The prerequisite is that they have an existing ClickFunnel account and funnel design, and a business Facebook page with at least 2,000 fans. From there, they can simply elect to add a ClickFunnel Tab to their page.
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Roughly one-third of the world population uses Facebook. That’s 2.7 billion potential customers. Finding leads and turning them into sales is a numbers game. In this article, we’ll talk about how to integrate ClickFunnels with Facebook and ultimately create one system that generates leads and converts them to sales all in one place.
Why Integrate ClickFunnels With Facebook?
It helps to think of ClickFunnels as a tool because, well, they are. So what do they do, and why should they be used on Facebook? Consider this example:
Imagine you’re hiring a team to help boost your sales. You have the budget to bring on two employees. You decide the best move for growing your sales numbers is to bring on a sales expert and a marketing expert.
The marketing expert specializes in things like:
- Brand recognition and loyalty
- Identifying clients/prospective customers
- Getting people through the doors of your “store”
Once the marketing expert gets prospective customers in the door, your sales agent steps up to take over. Their goal is to convert the potential customer to an actual paying customer and seal the deal. Their job also becomes much easier if the marketing agent is good at what they do. The salesperson usually performs the following strategy:
- Listen to the customer’s needs
- Present solutions for them to consider
- Identify which one fits their needs
- And finally, facilitate the transaction
One of the things that makes a good salesperson is the ability to make it as easy and effortless as possible for the customer to go through with the purchase after they’ve decided to buy.
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So, where is this example going?
The point is that Facebook and ClickFunnels work together seamlessly to form this duo of marketing agent and salesperson. Only no salaries need to be paid.
ClickFunnels Are Effective For Sales
So why a ClickFunnel and not just a good old fashioned website?
Good question, and it’s important to have your overarching goal in mind. Further, it’s important to view both as tools and understand what each one does.
- A ClickFunnel is a tool specifically designed to drive action, specifically the action of purchasing or signing up for a newsletter
- A website is a tool to more broadly provide information to a potential customer without steering their attention.
Both are very valuable tools, and it’s up to you to decide which tool is required for your specific goal (maybe it’s both). As the title suggests, though, we’ll be keeping our focus on ClickFunnels in this article.
Going back to the example above, ClickFunnels almost acts as an automated salesperson. It does this by interacting with a potential customer, rather than just passively allowing them to browse a website. And it can do all this without the need for an actual webpage, which might make it a solid option for testing out a new product or idea before investing in serious web development.
So what does it actually do? Let’s take a look at the anatomy of an eCommerce ClickFunnel as an example.
- Starts with a Landing page that invites people to learn more about a product; this could also be a squeeze page or an opt-in to at least generate a lead
- Then an information page
- A testimonial page to show actual usage
- A checkout page with a call to action (get the customer to buy)
Whatever the template of the ClickFunnels, the purpose of the tool is to convert attention to action of some sort. And ClickFunnels is a very effective tool for doing this in the online marketing space, especially when the goal is simply to generate sales leads or sell products.
Facebook Provides the Marketing
ClickFunnels become even more effective when the people they are put in front of are already the type of person that your service or product was created for. If only there was a way to find them…
Enter Facebook.
Facebook is the most used social media platform by companies for marketing and brand recognition… probably because it’s the most used by consumers, with over 1.5 billion active users daily.
What makes Facebook so valuable to people trying to sell things is that it tracks its users’ activity, and uses an algorithm to determine which types of posts are most relevant to them. Understanding how the algorithm works and understanding your target customer base is the first step towards building up a business Facebook page and ultimately having success with ClickFunnels.
Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!
If you already have a page with over 2,000 fans, then feel free to skip ahead to the steps for adding a ClickFunnel. If you’re not quite there yet, the following are a few strategies to employ to build up your following on Facebook.
In marketing, they say it’s important to know your customer. Well, Facebook already knows them, so really, your only job is to put out engaging content that represents your product. Facebook’s newsfeed algorithm will put it in front of the people most likely to be interested in it.
From what we understand, it does this by tracking engagement with your post. By engagement we mean:
- Likes
- Comments
- Shares
- Tags
It’s smart, too, and it filters out posts that point blank asks for likes and comments in favor of posts that drive actual discussion. So here are 9 things to consider when creating the content for your Facebook page. Whether it’s just content for engagement purposes or content that will go into your ClickFunnel, it will benefit you to understand what your customer base on Facebook is most likely to engage with.
- Consider post timing; there is way more engagement on Wednesdays and Thursdays than there is on Saturdays and Sundays
- Video content drives the most engagement. Furthermore, 85% of users watch video without sound, so subtitles come in handy
- Drive discussion without spamming people (no comment baiting)
- Encourage employees to share your page’s content. Facebook users are 6 times more likely to see a post if a friend or family member is the one who shared it than they are to see it directly from your page.
- Prioritize content that is native to the Facebook platform. Upload videos directly to Facebook. Since they prefer to keep users on their platform, their algorithm favors native content instead of links to content on other sites (YouTube, for instance)
- Make each post unique. Recycling content is fine, but be sure to change up the caption or present it in a different manner each time.
- Consider starting conversations in Facebook groups. A popular and valuable feature of a ClickFunnel is the “Opt-in.” Well, Facebook groups have this built-in, as members of the group have already shown enough interest to take action by joining.
- Use audience targeting. One of the most valuable Facebook features for marketers is the ability to target certain groups of people based on their known interests and behaviors.
- Take advantage of paid promotion. If you’ve worked out a budget for marketing, it’s simple to pay Facebook to promote your content. 93% of marketers on Facebook are using paid ads, so the ROI is promising. Combine this financial boost with the 8 content strategies above, and that’s a potent ad campaign.
To the regular user, Facebook is just a social media app, but to entrepreneurs it is a marketing machine. After its initial development, Facebook monetized its platform specifically by developing this algorithm that gets targeted ads or content in front of the people most likely to respond. It has been refined to the level of pinpoint accuracy, and some may even say to a fault.
But for ethical sales of ethical products, Facebook was built to be the lead marketing tool. So it should come as no surprise that there is a built-in ability to add ClickFunnel content to your business page on Facebook.
4 Steps to Integrate A ClickFunnel With Facebook
Before creating a Facebook ClickFunnel, there are a couple of prerequisites.
- You will need to have grown a Facebook business page to at least 2,000 fans
- You will need to have an active ClickFunnels account
We’ve already discussed some ways to build up a following for your business page. Next, creating a ClickFunnel account is a piece of cake. Funny enough, ClickFunnels.com actually uses a funnel to get people to opt-in by offering a free 14-day trial. So if you’re still curious about what a funnel can look like, note that you’ll be in one when you’re signing up for a ClickFunnels account.
From there, it’s pretty easy set up a ClickFunnel on Facebook as the two services work seamlessly together.
Create Your ClickFunnel
The first step is to create a funnel that will be added to your Facebook page. You’ve already identified your customer base and have a pretty good understanding of their needs and wants. The next thing to do is determine what action you need them to take to support your business.
There are a number of different funnel templates that specialize in a number of different end results. Are you trying to generate leads? Create an eCommerce sale? Recruit members?
Creating your funnel is a task in itself that we will not cover in detail here, but each one should follow the basic sales acronym AIDA:
- Awareness: This is where the Facebook content techniques above are used
- Interest: Focus on informing the audience about your product to generate interest
- Decision: To help facilitate the users’ decision to buy, offer something up, like free shipping
- Action: This is the button that triggers the transaction of dollars.
Something to note about ClickFunnels is that they map out this process and walk customers through it by inviting them to click the “next” button for each step.
Remember, for success on Facebook and in general, the awareness step will be addressed by the first page of your funnel, the landing page. This is what will show up in your customers’ newsfeeds when you post the funnel to Facebook. So here is where you want to employ the engagement strategies above in order to stir up awareness.
Add the ClickFunnel To Facebook
Once you’ve created your funnel, the next step is to simply add it to your page. This is done from within the ClickFunnels application:
- From within ClickFunnels, navigate to your list of Funnels.
- Select the funnel you wish to edit.
- Navigate to the Publishing tab in your funnel.
- Select “Add to Facebook.”
- Select your Facebook business page from the drop-down menu.
- Click “Add Page Tab.”
Make sure that your Facebook business page is added to your ClickFunnels profile, so that it shows up as an option when publishing.
Add ClickFunnels Tab to Your Page
Now switch over to Facebook and verify that the ClickFunnels tab has been activated on your page.
- Open your Facebook page.
- Click “See more” on the left navigation.
- Verify ClickFunnels has been added to your page
That’s really it! Click on the ClickFunnels tab, and you should see your funnel appear in the main window of your Facebook business page.
Remember that you can only have one funnel up on your page at a time, so plan accordingly and remember to update often based on whatever ad campaign you’re currently running.
Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!
Change ClickFunnels Tab Settings To Meet Your Needs
Your ClickFunnel now appears as a tab on your page. It will be listed with other tabs like:
- Reviews
- Events
- About
- Community
So, you’ll want to give the tab a name that makes it fit in with the rest of the page tabs. It would stick out like a sore thumb if it were titled “Sales Funnel.” Instead, give it a name that aligns with what your ClickFunnel offers. Something like:
- Sign up
- Opt in
- Try for Free
- Buy Now
Clear cut names like these will tell the user exactly what to expect when they take action (click). To change the name of your ClickFunnel tab, follow these steps:
- Click “Settings.”
- Click “Edit Page.”
- Scroll to the bottom and click “Settings” next to ClickFunnels.
- Click “Edit Settings.”
- Place desired Custom Tab Image.
- Place desired tab name under “Custom Tab Name.”
With a sensible tab name, customers will know where the funnel will take them, which will make it all the easier for them to reach the last A in AIDA: action.
Creating A Facebook Opt-In Element
Above, we discussed how to go about incorporating a ClickFunnel to an existing Facebook page. We also discussed the vast amount of customer information the Facebook algorithm uses to make it such an effective marketing tool. There is another way to tap into that information without the need to build a Facebook page for your business.
Say you already have a successful ClickFunnel that gets plenty of traffic already, maybe driven by other types of marketing.
As we’ve said, the most effective ClickFunnels are ones that make the experience as effortless and easy as possible as it guides the user to action. Well, here is a way that integration with Facebook can help streamline things for them.
A traditional opt-in funnel gets people to sign up for email lists, usually in exchange for a free download of some sort. They are a simple template, typically made up of two pages:
- A landing page where the customer is asked to input their email address
- A thank you page, where the customer is thanked for opting in and presented their offer
Facebook data can be implemented on the landing page to make it easier for the user to input their email address, because honestly, sometimes that little bit is enough to steer customers away.
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This is where a Facebook Opt-in element comes in handy. You’ve probably seen what we’re talking about before. This is a button that gives the user the opportunity to “Sign Up With Facebook.”
This way, with the click of one button, they can “opt-in,” and the funnel stores the email address that is associated with their Facebook account. All without them needing to strike a button on their keyboard. This little element is pretty easy to add, as well.
When editing your landing page, simply:
- Hover your mouse over an existing element and click the “+” to add a new element.
- Click “Facebook Opt-in.”
The Facebook Opt-in button is a built-in ClickFunnels feature, so incorporating it is as simple as adding any other element to your page.
Don’t Forget to Follow Up!
To recap, Facebook is a very powerful marketing machine that can be used in conjunction with the sales tools you create with ClickFunnels. The capability to target prospective customers and seamlessly transition them to a ClickFunnel makes integration with Facebook a very powerful sales technique. And once you’ve collected the sales information you need, or have made an eCommerce sale, don’t forget to follow up with a follow-up funnel!
If you’re ready to get started, click here for a two-week trial for ClickFunnels, a FREE ClickFunnels course, and over 10 done-for-you funnels!
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