The online marketplace has completely transformed the way companies do business. Now, rather than having to convince customers to walk through their doors in order to see what they have to offer, potential buyers need to be drawn over to a website or sale page so that purchases can be made.
However, how do companies get these buyers interested in what they have to offer? This is where influencers and affiliate marketing have come into play. Companies will now more than willingly pay a percentage of profits to influencers who are able to bring in a large number of customers through their recommendations and promotions, creating a win/win situation for everyone involved.
When I started to notice the amount of money that could come from joining the affiliate marketing bandwagon, you can bet that I was more than just a little intrigued. However, while I was definitely making a name for myself on social media, I didn’t have much of a website or blog to speak of.
This got me wondering whether or not I could use what I already had to make a profit. Can affiliate marketing be done on Facebook?
I quickly discovered that with a little dedication and some smart marketing decisions, the answer is most definitely yes. In fact, the large immediate audience that you can gain on Facebook makes it one of the best opportunities out there for people who are just getting started on their affiliate marketing journeys.
Here are a few tips from what I learned that you can keep in mind in order to start a successful business today.
Use Your Personal Page
When I first started out, I only had my personal page to work with. And while I certainly had a wide range of friends and family on there who loved me and wanted to know about my life, I didn’t expect that they would be the most willing to purchase products that I was trying to sell.
Of course, your personal page is not the most ideal place to make a fortune but it can be a great place to start learning how to navigate the world of affiliate marketing. Rather than trying to make a direct sale, instead, try creating posts that share great experiences you’ve had with certain products and how using them has completely changed your life.
Your friends and family will be interested to learn about things that you feel passionate about and don’t expect that you’re only linking the sites in order to earn money.
Facebook has some great tools that allowed me to quickly learn which wording worked best and what kind of posts get the most engagement so I was able to easily start developing a style that worked for me and also inspire the people who followed me to care about what I had to say, which is the most important thing for success in affiliate marketing.
Create a Facebook Group
Once you’ve figured out what your personal style is and the kind of products you enjoy reviewing, it will be time to create a Facebook group. These groups allow people who have similar interests to come together and share information with one another in a secure way.
This can benefit you tremendously as it will mean that people who share a common interest in what you’re trying to sell will put themselves right in your path.
However, having a group and adding affiliate links won’t be enough to be successful in your business. You need to create a group that people enjoy being a part of. This means that very similar to a blog, you’ll need to create inspiring posts and engaging content that people will want to interact with.
You need to build up a reputation for yourself as being someone trustworthy and knowledgeable about the topic at hand so that people will be willing to take what you say to heart. Because of this, starting out with a niche that you know quite a bit about will be the best way to go, whether that’s global nature preserves or makeup techniques.
You can rest assured that there are people out there who share these interests and that people are sure to come no matter what you want to talk about.
Start your group with just a few friends and then watch as it grows organically from there as people invite their friends and share your posts. You’ll be amazed by just how quickly you can grow your audience just by creating original and exciting content in this incredible social media form.
Promote Your Post
When it comes to Facebook, the more interaction you have, the better. This is because if your audience isn’t interested in and engaging with your content, your posts can actually be removed from their newsfeed altogether.
This means that you need to keep those numbers up and rising all the time. Unfortunately, sometimes doing this organically isn’t always possible. Rather than getting discouraged, it’s time to start thinking about investing in Facebook’s promotion tool.
I often found that choosing to promote my posts resulted in a massive jump in followers and that my engagement would rise tremendously. Affiliate marketing is all about creating an intriguing review that inspires followers to buy based on your recommendations and so the more people you have to see and click on your link, the higher your potential for earnings.
Of course, promoting your posts will cost you a little bit. Generally speaking, you can choose how much you want to spend from one dollar a day to fifteen. Certainly, the number of people you’re able to reach will depend on how much you’re willing to spend but you also need to be careful about what type of posts you promote.
Make sure that you take advantage of your Facebook engagement tools and promote the type of posts that would result in tremendous activity with your current followers so that you can be sure that people will be willing to click the posts they see.
Add Videos and Images
Facebook, as with almost all social media sites, is a visual site. This means that people are much more engaged with videos and images then they are with just pages and pages of written content. I quickly realized that my audience was much more willing to listen to what I had to say than read about it and so I started creating videos for my reviews and recommendations, which not only made things easier on me but gave my audience a first-hand look at the product I was promoting. This definitely helped in terms of my sales as they were able to see for themselves how the product worked and how it was used.
The more videos and images you have on your page, the more likely you’ll be to quickly gain followers as well. People nowadays simply don’t have the time to sit down and read long, extensive posts.
They want short, one- to two-minute videos that make them laugh and entertain them enough to momentarily remove them from the real world. Make sure that you include videos that have nothing to do with your affiliate marketing specifically but rather just the niche that you’re working in so that people continue to watch everything you put up.
Start Thinking About a Blog
I ended up being quite successful on Facebook but I couldn’t help but think that there was still so much room to grow. I also kept getting requests from followers for more information on specific topics that I just couldn’t give them in Facebook’s format and so I took the audience that I had already gathered together on social media and asked them through a poll whether or not they would be interested in following a blog.
The response was overwhelmingly positive and gave me the motivation I needed to take that next step in my affiliate marketing business.
And so the answer to the question “can affiliate marketing be done on Facebook?” Yes. It most certainly can be. In fact, Facebook and other social media sites are a great space to start your business, providing you with access to a tremendous audience and a wide range of tools that can help you grow the number of followers both through advertising and organic means.
However, this is also just a stepping stone that can be used to make your way up to bigger and better things.
By taking advantage of the amazing opportunity that Facebook presents, you can easily work your way up to creating your very own blog, website, and YouTube channel, all of which have been known to bring serious financial earnings to influencers.
If you’re looking to start earning a living without having to sacrifice the things you love, then there’s no better time than right now. Keep these tips in mind and start yourself out on a journey that can completely change the way you live your life starting today.