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Can You Put Affiliate Links In Emails?


If you have a good following on social media, your blog, or whatever media you use to connect, you likely also have an email list. Through this list, people who like your site sign up for a daily or weekly newsletter to keep up with you. You can include an “affiliate link” to send them ideas for products they may like, and you can profit off this.

Affiliate links can be used in email for some – but not all – companies. For instance, Amazon Associate links are not allowed in email, while Clickbank links are. Some affiliate programs do not allow it or may not attribute the click to the email it came from. It is always important to check with a company before using an affiliate link in an email.

Your best bet is to read the program’s terms and conditions to ensure you’re on the right track. There are some alternate ways around those, so read on to learn more!

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How to Know If You Can Use an Affiliate Link in Email

Using an affiliate link in an email isn’t simply copying and pasting. The only foolproof way of determining whether you can use a link in your emails is to conduct research on a case-by-case basis.

Your best bet if you’re unsure, is to always double check with them. However, here are a few affiliate sites that explicitly state whether you can or can’t use their links in marketing emails.

Affiliate OrganizationCan you use them in emails?
Amazon AssociatesNo
ClickbankYes
eBaySometimes
SEMRushYes
AWeberYes
PabblyYes
KinstaYes
HPYes
Best BuySometimes
BluehostYes

What Are Affiliate Links, Exactly?

Essentially, affiliate links are URLs made to be tracked by the advertiser. Even manual (non-hyperlinked) ones. The advertiser makes a link for you (the affiliate) to put in your email, then tracks how many sales they get from that link. The company gets more revenue from your promotion and you get a commission!

For example:

  • A sneaker store gives you a URL.
  • You put a link to a shoe in your weekly newsletter for sneaker enthusiasts.
  • Your readers click the link.
  • Then, your reader checks out the shoe and decides to buy it.
  • The sneaker store can see metrics on where their sales come from and because of this, you get a percentage of that sneaker sale.

As you can see, people don’t necessarily use affiliate links because they love the product. It’s a money-making strategy, also known as email marketing. Hence, there are some issues when people advertise a product expecting payment or spam a social media platform.

Where Can I Use Affiliate Links?

So, what are the best places to post affiliate links? Email, you probably guessed. Your email list can share and forward emails like wildfire! There are so many other ways to make money through affiliate marketing, though.

Click here to learn high ticket affiliate marketing

You can:

  • Start a YouTube channel,
  • Create a blog (or link your blog to your email and have more affiliate marketing!), or even
  • Share through Pinterest!

How to Use Affiliate Links Properly

Above all, the most important thing is to keep your followers happy and informed.

At the end of the day, if you do collect a commission for products mentioned, you need to disclose that information. Not only is it a legal requirement, but your followers will also appreciate your honesty, and this will come back ten-fold as you gain a reputation for being authentic.

Keep It Simple and Relevant

There are some actionable steps you can take, though. These are guaranteed to get you clicks on your affiliate links! The key takeaway is to keep it simple: the closer to your niche, the more clicks you’ll get.

  • If you’re a food blogger, link cookbooks and spice producers.
  • If you focus on mom topics, link functional products, such as a 2-in-1 car seat and diaper bags.
  • If you have a car blog, link to car-related advertising, like gas, oil, and car parts.

Works every time. Follow the foolproof steps below!

Decide On a Platform and Find a Product

Maybe you just wrote a blog on the ways to overcome busy days as a mom, who is also raising a 6-month-old. That 2-in-1 car seat/highchair affiliate link would come in really handy here!

Whether you use a blog site or Instagram, find the best platform for you (through practice, mostly). The product will come as second nature after you determine your subject.

Simply copy and paste their affiliate link! Consider which platform to choose with the list below.

  • Blog: This platform is best for people interested in a very specific thing, especially those who like to read in-depth articles about a specified topic. If you write about things like mental health, lifestyle, or technology – this is the platform for you!
  • Social Media: People who focus more on the visuals for their work should use this platform. If you market fashion, modelling, or fresh, exciting products, those would all be great here!
  • Email marketing: This is THE best platform to use if you sell things that are less product-based and more informational and relevant. For example, if eBooks, recent news, or trendy products are more your speed, this platform would be perfect for you!

Picking An Affiliate Program (aka Advertiser)

It’s way easier to join a database or program than seeking one link per company.

While most major retail stores already have an accessible affiliate program that will allow you to provide various links, it’s easier to join a mass-producing program for quick referencing. This will save time looking for legitimate links and pouring over legal documents to see if you picked one that’s allowed.

It will also save stress, knowing the one you picked didn’t have some hidden clause you glossed over.

  • Amazon Associates. It’s incredibly easy to source products on Amazon, with a great range to find specifically what you’re looking for. You can usually get a 5% commission rate on average, but this largely depends on the product you’re selling.
  • Clickbank. This is a popular affiliate site to use. It’s a little different from Amazon, so it really depends on what you’re looking for. Their products lean more towards the digital side of things, with their products covering the eBooks and software realm. You can actually make up to 75% commission on these, so if they fit your niche, this is arguably the best choice.
  • eBay. Yes, you can even use eBay if you want – they have an email marketing model! The only problem is their products are sometimes gone rather quickly with the bidding system. However, if you find a wholesale provider, your subscribers could get more for a lower rate, leading to more satisfied customers overall. 
  • SEMRush. They are pretty good about where you advertise their content. They let you put their links in emails, articles, and social media.
  • AWeber. They don’t just allow email marketing! Their whole program (called AWeber Advocate Program) is actually based around email marketing! You can’t go wrong with these guys.
  • Pabbly. Just like AWeber, they have a program centered around using email. The “Pabbly Email Marketing” program makes using email links a focal point!
  • Kinsta. They say the links may be used on plenty of different platforms. You can put them in an email, or on a website or banner. They even say you can use it “anywhere you like”.
  • HP. Big companies do participate in affiliate marketing too! You may find they are usually more careful as they have more at stake. However, HP explicitly states that once you’re approved to use their links and become a partner, you can put their HP content anywhere in your email.
  • Best Buy. Best Buy doesn’t make all of their products. Due to them outsourcing their inventory from other companies, so it’s a little different from HP. The takeaway here is that you can’t, use affiliate links here unless you get written permission from Best Buy.
  • BlueHost. This platform encourages you to use any means possible to market them. They encourage email, blog, and social media links. They mostly stress “the more, the better”.

Choose Your Niche

You have to make sure you provide the links your audience will actually click.

If you’re a fitness blog and you promote some random eBook about programming on Clickbank because you think you’ll get ¾ of the profit, you’re mistaken. It shows when a blogger is all about the money.

If people subscribe to your email list for a certain reason, tailor affiliate links to that reason. Include tennis shoes, workout equipment, or a dieting eBook. You’ll end up making more anyway.

This should be a pretty easy step:

  • You should know what your following likes.
  • You know what things you associate yourself with.

If you struggle with this step at all, a little research will go a long way.

See what pages your following is part of and research other, related blogs. Again, get permission to copy and paste their link, and then you’re all set!

Best Strategies for Using Affiliate Links

Drive Traffic

The best way to drive traffic is to diversify your assets.

You want to put various links in multiple spots to get the most clicks possible. Once you garner interest, you can convert these to sales.

Be smart about it, as you want a few links that give you a lot of commission. If there’s an item you really believe in, link it too.

Just try to be authentic, or people will see right through it and unsubscribe.

Authenticity online is few and far between, but when followers find it, it’s highly cherished.

Remember, you want to drive traffic to your page and toward those affiliate links. Not away from them.

Seek quality over quantity and you will profit more than with the alternative. Also, see strategic placement.

Strategic Placement

You can’t just put one link at the bottom of the page, as no one will click it, and everyone will know why you put it there: money.

However, your loyal followers will slowly disengage if you put too many links in various places. So, finding a balance is key

You want to cover enough ground to actually make people want to click on the link, but not so many they’ll move away from your message.

Honestly, send yourself (and maybe some friends and family) your own newsletter and just consider what you would click on. You may think people are too busy to read the whole thing, or maybe have a short attention span, and that’s true.

Study your own behavior too, because chances are, if you get bored or distracted while reading, your followers will too.

If this pot help, check out this free training to start an affiliate marketing business today.

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