page title icon ClickFunnels And WordPress: A Guide

If you are a professional with your own website, namely a WordPress website, then knowing how to use ClickFunnels with your WordPress account is a very important skill. Not only does ClickFunnels assist you in designing your marketing and pinpointing your clientele base, but it will also help you create visually striking and useful landing pages when combined with WordPress.

To properly use ClickFunnels within a WordPress site, it’s important to follow a series of steps. Adding a plugin, editing account details, copying the right API key, editing general settings, and adding tracking will ensure that ClickFunnels works to its full potential when paired with WordPress.

Deciding to use ClickFunnels in conjunction with WordPress can be a great step for anyone who wants to improve their marketing and visibility trends online. Whether you are new to WordPress or a seasoned pro, knowing how to properly set-up and use ClickFunnels within your WordPress site can make or break your success level. Follow our guide below for answers to your most pressing click funnel questions and see how easy it will be to set-up new ClickFunnels processes within WordPress. First, let’s understand ClickFunnels.

What are ClickFunnels?

ClickFunnels is a software application created by American marketing specialist Russel Brunson. It was developed in 2014 as a computer software application that allows businesses to create beautiful landing pages to grasp their clients’ and viewers’ attention. The purpose of ClickFunnels is to create a user-friendly experience for anyone visiting your WordPress website and assist in raising sales and improving your clientele base.

One of the biggest plus sides of using ClickFunnels with your WordPress site is that it removes the need for SEO (search engine optimization) specialized content.

ClickFunnels are essentially online funnels that create tailored marketing and remarketing platforms specifically for your patrons to funnel or encourage them into actions such as:

  • Viewing a page
  • Reading a text section
  • Participating in active ads or questionnaires 
  • Even leaving comments

These funnels, or series of web pages that your viewers will go through, can act as your own internal marketing campaign without the expensive use of ads and external ad sources.

Why ClickFunnels is Key for Your WordPress Site

Almost all businesses use keywords and sales and marketing strategies to benefit their business in this modern age of:

  • media, 
  • social media, 
  • online shopping, and 
  • internet connectedness.

Strategies like SEO are part of what draws users, consumers, and individuals to a business’s website.

While SEO is one of the most common ways of drawing people to a business website, it is not the only one. Advertisements are created to lead the reader or viewer to a certain business, store, or webpage through platforms such as:

  • Television
  • Radio 
  • Magazine ads 
  • Print materials found in both local and national newspapers

When the Consumer Makes a Purchase

Once the consumer has found themselves at your business’ website, it might seem as though all the marketing and sale strategy work has been completed. This, however, is not the case.

It is important to understand that once your viewer has found your webpage, there is no guarantee that they will make a purchase without further sales strategy. This is where ClickFunnels come in.

ClickFunnels is the binding force that brings the business and the marketing together. This is because ClickFunnels works hand in hand with webpage platforms such as WordPress to engage the viewer once they have arrived at your landing page.

Not only does ClickFunnels assist you in creating a beautiful landing page that draws the eye, but it also helps your consumer make the informed decision to purchase from your business by leading them through:

  • Your website pages 
  • Services 
  • Merchandise blocks

Once the consumer has chosen to make a purchase from your business’s WordPress website with ClickFunnels’ plugin, they are often likely to make another in the future.

How do ClickFunnels Work?

A clickFunnel, or in other words a sales funnel, is a series of pages designed to inspire sales. 

Sales funnels work by defining a set of moments that occur to a viewer of a website before they actually make a purchase from that site.

Designed specifically to enhance sales, ClickFunnels encourage a viewer to become a paying customer by:

  • Anticipating 
  • Predicting
  • Then relaying important information to an individual

Rather than only showing prospects their options on your website, once they view your page, ClickFunnels takes the viewer through the process of:

  • Awareness
  • Interest
  • Decision
  • Then action

Action, in the case of your business, means your prospect has become a customer by purchasing the goods that you are selling online.

There is a specific set of steps that sales funnels take in order to watch the customer’s buying patterns. Once it has identified those patterns, it then proactively predicts their buying patterns in the future.

The Psychology of Effectively Using ClickFunnels

Knowing, recognizing, and understanding your prospect’s viewing patterns will help you decide when and if you should:

  • Update your landing page 
  • Add more internal WordPress website pages
  • Add information or text description about your goods and services
  • Not change anything at all

The consumer steps, or “habit markers” possible future clients will take, include:

  • Awareness: This is the knowledge that prospective customers become aware of a service or item once they see it for the first time. 

By being able to understand the moments when your client first becomes aware of an item your business sells, you are raising the probability that others will also see it. This allows you to assess whether your pages are organized properly or if your website effectively displays your goods and services.

  • Interest: Prospective consumers begin to look at the item or service for an extended amount of time and research the product through a search engine such as Google. 

When a consumer starts to conduct research within your page, this means they are spending more time reading all of the information and available text descriptions. Consumers often take this knowledge and compare it with other options search engines provide.

  • Evaluation: Possible future customers and existing clients make comparisons between products and where they can be purchased.

When a client is deciding between buying from you or another business they may have found when using their search engine, they are typically trying to decide which product will offer them the most value for their dollar. Part of a prospect’s evaluation process often takes into consideration:

  • Price
  • Availability
  • Adaptability
  • Function
  • Decision: Prospective consumers make the final decision that they are planning to purchase your service or goods! 

This means that the prospect has become a consumer and has chosen to purchase from you rather than a competitor. And they are planning to make that purchase via your website. This could be due to the sales funneling done by ClickFunnels, leading them to the final purchase.

  • Purchase: The customer buys your product. Congratulations! 

A sale has been made, and the resulting information will be gathered and stored by the WordPress plugin for ClickFunnels. This customer is likely to purchase again in the future.

  • Re-evaluation: The consumer receives and uses your product and decides whether or not they like it. 

Often, when the customer who made the purchase gives the product an average or above-average rating, they are likely to be a return customer. This is due to familiarity with your website and a tendency towards consumer repetition.

  • Re-purchase: Consumers make a second purchase once they have decided they like the product or service and want to keep using it. This is one of the ways that businesses develop repeat or life-long customers.

Reaping the ClickFunnels Benefit on Your WP Site

ClickFunnels has done the hard work for you by:

  • Noticing
  • Acknowledging
  • Reacting to your webpage viewer’s and consumer’s buying patterns

Rather than you having to individually attempt to calculate the likelihood that a consumer might purchase from your page based on your calculations, ClickFunnels can show you your business’s stats. At the same time, they operate a sales funneling technique to encourage your buyers not only to buy from you once but to buy again in the future based on their predicted needs.

New to WordPress?

For those who are new to WordPress, never fear.

Basic WordPress is simply a free management system, or an open-source system, that can act as:

  • A company managing system
  • A company website
  • A personal website
  • A blog

Though WordPress is user friendly and relatively simple to get the hang of, it does not come equipped with standard beautification options for landing pages and marketing-friendly funnels.

Why ClickFunnels matter in a WordPress Environment

ClickFunnels are very important to use when choosing a WordPress webpage platform because they give you the freedom to create while knowing your content will be seen.

Not only will you be able to use a domain that you have both purchased yourself and own entirely, but you will also have control over how the ClickFunnels actually funnel your viewers to corresponding pages.

The Importance of Owning Your Domain

It might seem straightforward, but not all who use WordPress understand the true importance of outright owning your domain when using ClickFunnels. Rather than using a subdomain as a jumping-off point, actually “owning” the domain that you choose to use with WordPress will allow you to have complete control.

Owning your domain name will also give you peace of mind knowing that if the ClickFunnels platform were ever to crash, you would never lose your:

  • Information
  • Branding content
  • Sub-web pages

Relying on a subdomain that you do not own is just one way to take an unnecessary large risk with your business. It is best to be safe and ensure that your domain is under your control and that the ClickFunnels you use will be associated with that domain in particular.

The Pros of Using ClickFunnels in WordPress

If your goal is to grow your business in person and online, then using ClickFunnels in WordPress is the right move for you. Whether you’re a business novice embarking on a new financial journey, or a business professional with years of sales under your belt, ClickFunnels can enhance the potential that WordPress offers.

Some of the major pros of using ClickFunnels in WordPress are:

  • Being able to identify your client base specifically. Pinpointing your client base is an extremely important marketing tool when looking to improve your sales.

The difference between success and lack of sales will be:

  • Knowing your customer 
  • Who you are selling to 
  • Who is likely to view and purchase your product

ClickFunnels can not only reveal to you who your main clientele is but also recognize their web patterns and encourage them to move from your landing page through to your other site pages until they make a purchase.

  • Creating marketing without SEO and externals ads. One of the biggest pros of using ClickFunnels with WordPress is that you won’t be required to buy additional external ads or do a lot of Google SEO for your landing page to be recognized and clicked on. 

Your viewers will instead be funneled to your page in a way that feels natural to them.

  • You will have the ability to make a beautiful landing page. ClickFunnels, when paired with WordPress, opens up the ability to make a beautiful landing page that will draw the eye of the visitor.

While its main focus is marketing and sales improvement, it also offers website beautification that can benefit your WordPress site.

When you pair ClickFunnels with WordPress, your website will see more viewers and client visitors than it ever did without ClickFunnels. Your marketing will be more specifically targeted towards the viewers of your choice, and your sales will go up over time.

  • The flexibility of ClickFunnels and WordPress combined. When used together, ClickFunnels and WordPress can be built to oversee the sales for: 

Its flexibility can allow for any type of business to funnel their viewers into becoming potential clients.

The Cons of Using ClickFunnels in WordPress

One of the only big cons of utilizing ClickFunnels with your WordPress website comes down to the reliability of ClickFunnels.

While it is your job to install the correct ClickFunnels plugin in settings when adding it to WordPress, ClickFunnels is solely responsible for updating their plugin. Though they typically update that plugin promptly, it is not guaranteed that all updates will either be frequent or common.

How this could negatively impact your business is if WordPress updates during a time that ClickFunnels does not. Though unlikely to happen, this could make your WordPress incompatible with ClickFunnels, and therefore your plugin would no longer function.

Depending on your clients’ server being used, it is likely that anyone visiting your WordPress site would either see:

  • A blank website
  • A bare WordPress landing page
  • Receive an error message

Another reason not to use ClickFunnels and WordPress together is if you do not own your WordPress domain. Using subdomains can be unreliable with ClickFunnels and can lead to loss of web pages and viewer information if, for any reason, ClickFunnels is to crash or malfunction.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Adding ClickFunnels’ Plugin to your WordPress Site

When you decide that you want to jump, feet first, into the world of marketing and sales with ClickFunnels and WordPress, you can easily add the ClickFunnels plugin to your existing WordPress website by following these simple steps:

Step 1: Purchase your WordPress domain if you have not already. Purchasing your domain will ensure greater safety and control over your content and funnel pages.

Step 2: Create a WordPress site if you do not yet have one. Make sure to cater your WordPress titles and account specifically for your particular business.

Step 3: Log into your WordPress account as an administrator and locate the plugin options in your ‘Settings.’

Step 4: Find the plugin option that corresponds to the ClickFunnels software application and download this plugin. Double-check to see the last time ClickFunnels was updated and make sure it is compatible with your WordPress version.

Step 5: After clicking the ‘Install’ option, click the ‘Active’ button for your ClickFunnels plugin.

Step 6: Take this time to connect WordPress and ClickFunnels. You can do this by going to ‘Account Details’ and copying the API Key.

Step 7: Once you have copied the API Key, find the ClickFunnels option in your WordPress account. Open it by clicking on it.

Step 8: There will be a place for you to paste the API Key called the Authentication Token.

Step 9: Once you paste your API Key there, add a ClickFunnels email to your account. This should be the same business email you use and check frequently, ideally correlating to the email you used to set-up your WordPress account.

Step 10: Go to the WordPress’ General Settings’ section.

Step 11: At this point, you will need to decide which option is best for you and your business; whether it be a:

  • Download and Display option 
  • Redirect option
  • Full Page Embed option

The option you choose will depend on how you want viewers to interact with:

  • Your website 
  • The information available 
  • Any available goods or merchandise that you are selling

Step 12: Pick the image or icon that best represents your business to use on both WordPress and ClickFunnels. This icon will be seen by both you and your web page viewers.

Step 13: It is highly suggested that you add a Tracking Code that will act as analytics for those who visit your site. This is similar to the analytics used on Social Media sites such as Facebook.

Choosing to activate analytics with a Tracking Code will best help ClickFunnels serve you when you’re marketing to new viewers.

Step 14: Save all of your newly changed options. This is a very important step that should not be overlooked. If you forget to save your changes, your plugin will not work properly, and you will not have finished the full ClickFunnels plugin set-up for your WordPress account.

Step 15: If you do not have one already, begin to create your very first WordPress page. Starting with your landing page is a great way to set the tone for how you want the rest of your WordPress website to look and react to user input and interface.

Step 16: Enjoy! Reap all the marketing benefits that ClickFunnels with WordPress has to offer. If you do not find that the ClickFunnels plugin operates as you would prefer, consider changing some of your settings and double-checking that both ClickFunnels and WordPress have both been properly updated by each party.

Making ClickFunnels’ Page your WordPress Homepage

The most effective way to ensure that ClickFunnels will always be at your fingertips when using it with WordPress is to make sure it is set as your WordPress homepage. This will give you easy access to any analytics or statistics that you have asked your ClickFunnels plugin to keep track of on your WordPress site.

To make the ClickFunnels plugin page your WordPress homepage, you can:

  • Locate your WordPress dashboard. You can find this dashboard within the WordPress platform.
  • Find the ClickFunnels plugin. Locate the plugin options to find the plugin.
  • Click ‘Add New,’ often found on the left-hand side of your screen.
  • Locate the ‘Page Type’ settings from the menu bar.
  • Choose the ‘Home Page’ choice from the options presented.
  • ‘Find the ‘Choose Funnel’ option and pick which ClickFunnels sales funnel you want to connect.
  • Go to ‘Choose Step’ from the menu.
  • Choose the page that you want the ClickFunnels sales funnel to rest on.
  • Select ‘Save Page’ and exit the process.

Now your ClickFunnels sales funnel plugin and your WordPress account have been fully linked, making the marketing information more easily available for you.

Making Sure your Settings are Properly Backed Up

After your ClickFunnels plugin is active and set, and you have altered your WordPress account settings so that ClickFunnels is your WordPress website homepage, you should double-check your plugin settings to make sure they have remained intact.

Verifying your ClickFunnels plugin settings can be done by following these few steps:

  • Find your plugin settings for ClickFunnels as correlating to WordPress
  • Go to the API Connection page
  • Re-enter your ClickFunnels account email 
  • Log in to your ClickFunnels account
  • Find the ClickFunnels account settings from within your account
  • Find your plugin setting in ClickFunnels
  • Scroll back to your WordPress API and select API Key Settings
  • Copy your WordPress API again and paste it into its corresponding WordPress API Key section under your WordPress settings
  • Paste you API code into the Authentication Token once more
  • Click ‘Save Settings’ and then choose ‘Compatibility Check.’
  • Go to ‘General Settings’ and click on the ‘Download and Display’ option

Your ClickFunnels and WordPress compatibility and plugin are now successfully double-checked, and you can continue building your beautiful WordPress landing page.

Pro Tip: Repeat this process at least twice per year after setting up your ClickFunnels plugin for WordPress and making it your homepage. This ensures that you are up to date with the compatibility of these two platforms. If you notice any compatibility errors after updates, contact either ClickFunnels or WordPress to learn more.

ClickFunnels and WordPress: A Promising Pair

Marketing, sales, and user experience do not need to be a mysterious and complicated thing for business owners. With a ClickFunnels plugin for your WordPress website, you can control your sales funneling and the way your website viewers see all that your business has to offer.

Displaying sales and marketing web content that you create on your own by using sales funneling can be both a time-saving option for new business owners as well as a financially sound one. ClickFunnels, in addition to WordPress, can help do exactly that.

ClickFunnels and WordPress can help any type of business draw the clientele they seek without spending excess money on:

  • Marketing companies 
  • SEO generating software 
  • External web and print ads

ClickFunnels can help encourage them to purchase your business’s goods and services by funneling your website visitors and determining their goals and purchasing patterns.

Once ClickFunnels helps your viewer locate their desired services on your website, your prospect will likely make a purchase and then become a repeat customer.

The Reliability of ClickFunnels with WordPress

WordPress with a ClickFunnels plugin is a simple, convenient, and reliable way to manage your website safely. Not only will this combination allow businesses and users to make beautiful and visually striking landing pages, but it will also allow for in-depth analytics and sales funneling to increase your visibility and market your business.

With ClickFunnels, your WordPress website will function more clearly and draw in more business for both existing businesses and brand new business owners alike.


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