If you own your own business, you know that generating new traffic and retaining what you currently have is essential for a continuously successful business. ClickFunnels is an online apparatus that helps you build profitable websites with the use of sales funnels.
ClickFunnels is designed to direct potential clients to specific, designated pages that will increase potential sales. This prevents prospects from randomly browsing a website but rather leads them to services or products provided that are aligned to their viewing interest.
Do you want to drive more traffic to your website and lead potential customers directly to the heart of your business? The following information will help you understand why using ClickFunnels is an essential way to market your local business and successfully increase your sales.
ClickFunnels Versus Traditional Websites
Why should you use ClickFunnels versus only having a traditional website?
A traditional website will typically have a lot more information available for a prospect to browse than just your merchandise. In addition to your sales pages, you probably have areas that include:
- About Us
- Company History
- A Blog
Using Clickfunnels will draw your visitors to the targeted sales pages on your website and will keep those prospective buyers from:
- Randomly browsing your site
- Getting distracted
- Leaving without purchasing any of your products or services
The key to your local business’s success is to keep your visitors engaged. Do not let them forget why they came to visit your site in the first place.
No Coding Knowledge Needed
ClickFunnels are great as well because there is no coding involved. You do not have to be an HTML expert or a professional web designer to use this marketing platform. ClickFunnels’ step-by-step guided process makes it easy for users of any skill level to create a personalized experience that will be sure to increase traffic and sales to your site.
Automated for Ease
You can also use ClickFunnels to benefit your online and local business by taking advantage of their automated system to track and generate current and potential clients.
ClickFunnels uses what they refer to as Actionetics. This process automatically allows you to add and send your current clients and prospects:
- Other correspondence
ClickFunnels’ Actionetics is beneficial for your business because it automates your clients’ and prospects’ subscription process.
When they opt-in or out of your subscription service or mailing lists, Actionetics will automatically update your client lists so you can be sure that everyone is being contacted that needs to be and no-one is being forgotten.
Similarly, it saves you from SPAM laws by not sending e-mails and notices to people who have opted out of your list.
Save Time and Scrap the Unnecessary Platforms
ClickFunnels can upload all of your contacts and store them in one easy-to-view location. This eliminates the need for having multiple communication platforms and, once again, simplifies the process.
Why Your Business Should Use ClickFunnels
You may be wondering how using ClickFunnels can help drive new business to your site and keep your sales heading in the right direction.
Well, ClickFunnels was created to help simplify the up-selling and cross-selling process for business owners. Its purpose is to promote their products and services to increase their sales and client retention. ClickFunnels is a great tool for generating leads and drawing customers to your business site.
Increase Foot Traffic
ClickFunnels can it help your brick and mortar location too.
A great way to drive business into your physical store location is to use ClickFunnels to:
- Offer promotions
- Send e-mails
- Attract local consumers to your store
With the right marketing, ClickFunnels can help drive your online customers and prospects to visit your brick and mortar location as well.
Over 400,000 websites currently using ClickFunnels because of their user-friendly platform, which allows business owners of all skill levels to continuously and effortlessly generate and maintain leads resulting in increased sales.
The bottom line is that any business interested in growing should use ClickFunnels.
Using ClickFunnels to Increase Virtual Traffic
To increase the amount of traffic that visits your website, you will need to create “sales funnels.” Sales funnels basically filter the correct demographic of visitors to your site.
As a spider makes a web to catch its prey, funnels create a sort of web in which to catch your potential clients and retain the ones you already have. ClickFunnels simplifies this process by taking the guesswork out of it.
Components of the Funnel Process
There are four distinct sections involved in the funnel process:
- Awareness – The people in this section of the funnel are aware of you but are not particularly focused on where you are trying to lead them. They don’t know what they don’t know, and part of that is that they don’t know they want your product or service.
- Interest – The people in this section are interested in what you have to offer but are not quite ready or sure if they want to take the next step to purchase your products or services.
- Decision – This part of the funnel is very important. The potential customers have decided to purchase a particular product or service; however, they have not made up their minds about where they wish to purchase said products or services.
- Therefore, this page’s job is to reel them in for the sale instead of allowing them to keep comparison shopping. Convince them that your product or service is better than the others.
- Action – This is the ultimate goal. The viewer moves from being a prospect to being a bonafide customer. Congratulations! Thanks to the funneling technique, you have made your sale!
A sales funnel filters the people that are most likely to use your products or services and brings them directly to you, which in return helps your bottom line.
Another great feature of ClickFunnels is that you do not need multiple software platforms to create your desired result. Everything you need is bundled into an easy-to-use platform that will help your bottom line because time is money, and if you are saving time by using ClickFunnels, you are ultimately saving money.
Advertise for the Correct Audience
Many business owners make a common mistake because they aim their advertisements toward too broad of an audience. The risk of having too broad of an advertisement is that people do not connect or relate to it.
If you’re advertising an incentive to entice people to come to your physical location, you don’t want to reach out to prospects two states away.
Don’t Try to Appeal to the Masses
It seems counter-intuitive, but it’s been proven time and time again. If you attempt to appeal to the masses, you will most likely end up appealing to no-one.
In order to draw the maximum amount of leads to your business, you need to know who your ideal customer is.
Attract the users in your niche.
It is not humanly possible to appeal to every consumer in the market; therefore, you need to narrow your focus to the correct audience for your products or services.
Laser focus is needed to accomplish your mission.
Do not get distracted by selling other things that may not be directly related to your ultimate business goal.
If you have too many irons in the fire, your prospects and clients will be easily distracted and confused by what you are actually selling or which services you are best at providing. It will ultimately lead them away from the sale.
For example: If you are selling handmade crafts, you would not advertise about your cousin’s lawn mowing service or other topics that are not related to your main mission. Marketing unrelated products and services diminishes your credibility for everything.
Remember to keep it simple and focused so that your potential prospects and current customers don’t become overwhelmed or confused and leave your site.
10 Tips for Avoiding a Funnel Flop
Funnels work well when you have set them up for success. Below are 10 ways you can make sure that you’re heading in the right direction.
Make Sure You Have a Clear Description of Your Ideal Customer
As we touched on above, not getting to know who your desired potential customers are can be your greatest pitfall. If you do not know who your target is, you cannot gear your information toward potential users or fully understand what they are looking for and anticipate what they may need next.
The following are a few items you should use when creating your sales funnel as they help you craft your message:
- Religious beliefs
- Geographic location
- Relationship status
- Disabilities/accessibility needs
- Political affiliation
- Rent/own home
Understand Your Prospect’s Soft Spots
Not knowing what drives your prospects’ emotions is a sure-fire way to miss your target for selling your products or services. It is critical that you understand:
- What are they looking for and, why?
- How can you feed off of those emotions and draw them toward a sale?
Asking yourself these questions will put you one step closer to attracting the right prospects to your business.
Free is Not Always Enticing
Do not make the mistake of giving away useless free stuff or free advice to attract your potential customers.
Many businesses make this mistake by thinking that if they offer something free, it will draw more customers and bring more sales; however, this is usually not the case.
If you decide that you are going to offer some free items or services, you need to be sure it will be something that people will actually want or use.
Potential customers who will be long-term and valuable will not waste time on flashy gimmicks or fall into e-mail traps.
Example: Make the offer worth your prospect’s time by offering a discount on their first order, a free trial of your services, or a free report that includes valuable information. If you do not engage your audience, then they will continue to scroll onto the next eye-catching item that pops up on the screen.
Value Existing Customers & Let Them Know You Do
Do not forget to maintain and retain the business you currently have.
Many business owners get distracted by marketing and trying to attract new business that they forget to nurture the clientele they currently have by:
- Maintaining fresh messaging
- Constantly evolving products and services for them to experience
Keep Things Visually Clean
Avoid a landing page that is too busy and cluttered. In today’s world, there are so many distracting visual stimulants, such as:
- Pop-up ads
- Flashy graphics to divert one’s eye
It is important to keep your landing page as clean and easy to navigate as possible.
Ensure that your potential prospects and current customers can easily see what your mission is. Make sure they are clear on:
- What you are selling or offering
- Where and how can they receive your products and services
Highest Price ≠ Highest Value to Your Customer
Avoid the mistake of solely focusing on your most valuable products or services.
Many business owners are under the impression that it will bring in more dollars if they promote their most expensive products or services.
In many cases, the middle or lower priced items are the most commonly purchased. Therefore, it is important to promote your most popular and profitable items and services to reach your maximum profit.
Have a Blog and Make it Count
If you are a blogger, do not create your blog without a plan of action. It is essential to initiate a plan for sharing your expertise and knowledge on particular subjects.
If you don’t have a blog, create one filled with relevant content that educates your client base.
Most bloggers’ number one goal is to be listed on the top results when potential clients are searching for answers to their questions.
- The key to being in the top search results is to know what your potential client is looking for
- Try to anticipate their questions before they ask them so that you can drive prospects to your site and gain their trust as a person of influence
Complexity is Your Enemy
Avoid having too many steps in your sales funnels, as this will only add to confusion down the road. Keep your funnel process simple.
Do not lose your sale in a web of confusing pages as your potential sale may slip through the cracks and end up on someone else’s page.
Ask for the Sale!
Don’t be afraid to pitch a sale, but be cautious in how you do it.
Draw your prospects in with limited eye-catching advertisements or graphics. Before you invite prospects to buy, make them comfortable with:
- Your business
- Your products
- Your value
Have a Strong CTA (Call to Action)
You want a very strong call to action. This is not the time to be meek.
A CTA is the element that brings your prospect, or current clients, to the final sales point. You want your user to have a clear understanding of where to go and what to do next. If they are unsure of what to do next, then you are sure to lose a potential sale. Remember to keep your website simple and clean looking with easy to see calls to action.
How ClickFunnels Compares to Other Platforms
With so many options for sales funnel generators saturating the market, why should you choose ClickFunnels over the competitors to bring customers to your local business? What makes them stand out from the rest?
One thing that really sets ClickFunnels apart from the rest is their amazing sales funnel designs that they create, not to mention the automated systems for:
- Tracking leads
- Correspondence with potential customers and current clientele
No More Guesswork
Another great thing about ClickFunnels is that your home page or landing page is integrated directly into the sales funnel, making it even easier for your targeted audience to navigate through the site and ultimately end up in the check-out line.
Effective funnels take the guesswork out of “where do I go next?”
Confidence in Their Own Product
If you are still not convinced that ClickFunnels is the right software platform to help you promote your local business, then consider this:
- ClickFunnels is one of the only software platforms that actually use their own software.
- Most competing companies do not use the software they are selling, which is not a great indicator of their performance.
- ClickFunnels was created to solve a problem for website builders, and they are using the solution they created.
The Cost to Use ClickFunnels
The Basic package costs $97.00 per month and includes the following services:
- 20 Funnels
- 100 Landing pages
- 20,000 visitors per month
- No long term contracts
The Premium package costs $297.00 per month and includes the following services:
- Unlimited funnels
- Unlimited landing pages
- Unlimited visitors per month
- Backpack affiliate system
- No long term contracts
Both plans offer much more than what we have listed here, but we have highlighted the main differences between them.
Avoid Sticker Shock by Doing Research
The cost of membership may seem high at first, but once you get over your sticker shock and actually do the research, you will see exactly why ClickFunnels costs are structured the way they are.
Traditional Website Builds Take Months
Building your own quality website takes a lot of time and money.
A traditional website can take months to build. When you use a traditional website, you must also integrate other software platforms for different functions, such as:
- Sending e-mails or text messages
- Tracking the number of visitors
- Other important data that is necessary for operating a successful business
Instead, Choose Quick, Simple, and Profitable
When you use ClickFunnels, you can have your site up and running in a very short time. The platform is:
- Simple to use
- A step-by-step formula
- Everything you need to create a profitable website
Remember Your Manners
Something that many business owners fail to do is follow up with their customers.
Remember to thank your patrons for visiting your site and spending their hard-earned dollars on your products or services. Ask them how their experience was and if there is anything you can do differently to make their experience better or easier to navigate the system.
Create a follow-up offer to draw them back to your business again.
- Example: “Thank you for supporting our business. Please use this coupon for 10% off of your next purchase. We hope to see you soon!”
Customer Service is Still Number One
When customers feel appreciated, they will be more likely to return and spread the good word about your business. Customer service is still number one for creating and maintaining a profitable business and a loyal following.
Stay Current and Bring in the Local Sales
In such a heavily saturated market, it is essential to stay current on sales and marketing strategies for your business to be a leading competitor. Cutting-edge technology and instant gratification are what people want today. Gone are the days of the traditional website.
Use ClickFunnels to effectively promote your business’s products and services by directing visitors to the pages that will generate the most sales. For more helpful information on ClickFunnels and ways that ClickFunnels can help your business, please visit my landing page.
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