page title icon ClickFunnels vs. SamCart: A Comparison

Online sales funnels are the modern-day way to convert potential clients into customers. While it is possible to build a website from scratch for this same purpose, using a sales funnel platform is generally the simpler way to go. However, with eCommerce software solutions offered by companies like SamCart and innovative funnel platforms like ClickFunnels, which is best for businesses to use?

ClickFunnels is a platform that helps businesses with sales funnels, landing pages, shopping-carts, and follow-ups, while SamCart is a platform that specifically caters to the online checkout process. Although both have different offerings, the goal of both is to convert leads into regular customers.

As you can see, the biggest difference between ClickFunnels and SamCart are the types of software solutions offered. Still, each platform has many unique features that may make one a better option for businesses than the other.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

What is ClickFunnels?

Founded in 2015 by Russel Brunson, ClickFunnels was one of the first of many software-as-a-service (SAAS) platforms to provide solutions for building and managing online sales and marketing funnels for organizations and entrepreneurs. The company’s mission is to use funnels to help businesses gather leads and eventually convert them into customers.

A sales funnel allows businesses to guide potential leads down a specifically designed path through a series of pages on the internet. Ideally, this will end in some type of client conversion, that is to say, a sale.

ClickFunnels Features

However, since its inception, ClickFunnels now offers much more than funnels to achieve this goal. They also provide additional marketing and website features, such as:

  • Custom Domains: Either create a new domain or a subdomain to use with one you already own unique to your brand.
  • Event or Webinar Hosting: Specific pages designed to be sent to your leads, subscribers, or clients, including a pre-recorded or live video presentation. ClickFunnels allows for third-party video streaming software to be integrated into their landing pages.
  • Lead Generating Landing Pages: These pages encourage data (email, name, number, etc.) submission by offering warm leads freebies or services in exchange for information; this can help to build the business’ email and lead list. 
  • Follow-Up Funnels: ClickFunnels integrates with your email system to send follow up emails (can be for sales, additional lead generation, or events) to prior clients and leads. 
  • Launch Funnels: These funnels do not sell a product or service but rather act as a way to market a product or service that will come out later. They can generate leads, but more often than not, are simply to appeal to current customers. 
  • Order Pages: ClickFunnels allows users to create an “order page,” which is the equivalent of a cart and checkout page. They also allow third-party shopping cart integration on their pages.

These combined services allow businesses of all sizes to use ClickFunnels to effectively market, sell, and deliver their products to customers online. Over 77,000 users have begun to take advantage of the platform for its all-in-one software, making it one of the most popular online sales funnel builders available. 

Besides its plethora of software solutions, what makes ClickFunnels so appealing to thousands of entrepreneurs and businesses is the ability to build custom funnels and pages with ease—no website building skills are necessary, unlike other platforms.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

ClickFunnels Pros and Cons

Despite ClickFunnels’ many features and ease of use, it does have its share of cons. The following are some of the advantages and disadvantages to expect from the platform when compared to SamCart:

Pros of ClickFunnelsCons of ClickFunnels
Marketing and email integration systemsMore expensive
A/B site comparison testing availableMinimal checkout customization
Easy, customizable, and themed templatesSometimes slow to load (client and user side
Full “sales funnel” possibilities, including landing pages, opt-in pages, about pages, and moreDifficult to enter coupons/discount codes for checkout
The shopping pages are usually at the end of the funnel after the lead is brought through several other funneling pagesNot as many options for design and timing pre- and post-purchase add-ons and upsells
Opt-in pages allow for email and data entry, which can help grow your lead listAdd-on required to be able to calculate tax and sales amounts

Note: The benefits offered by ClickFunnels does not necessarily mean that they contribute to SamCart’s shortcomings; these are features that SamCart simply doesn’t have since their primary focus is on their cart and checkout tool.

Who is ClickFunnels Best for?

Unlike SamCart (discussed later), ClickFunnels does not just focus on the customer shopping experience; it follows the customer journey, from the top to bottom of the sales funnel, rather than only at the very end, in which they are ready to purchase.

To facilitate this, ClickFunnels offers plenty of features, making it robust enough to handle many things a traditional website can, theoretically. In this sense, businesses can use ClickFunnels if they do not require the structures or information a standard website has, such as blog pages. (However, it is not recommended to replace your website with this software solution completely.)

These factors make ClickFunnels ideal for the following types of businesses:

About SamCart

Founded in 2013 by brothers Brian and Scott Moran, SamCart is another SAAS company like ClickFunnels but specializes in shopping cart building and hosting for businesses rather than funnels.

According to SamCart, the platform “gives your potential customers an easier buying experience, which increases your sales, maximizes the value of every customer, and simplifies your business at the same time.”

SamCart’s mission is to maximize conversion rates within the checkout process rather than throughout a funnel. To achieve this goal, SamCart helps businesses design attractive and easy-to-use pages for customers. You can also build landing pages with carts, which encourages upselling for additional sales.

SamCart Features

As hinted earlier and as you can see here, SamCart only focuses on the buying experience; therefore, they are a little limited to what they can do compared to ClickFunnels, which has everything you need to create an entire funnel. By that, we mean users can only make a certain number of cart and landing pages with the platform.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

As such, SamCart is not meant to supplement a company’s brand or marketing efforts, only to facilitate the point of sale once customers are present and ready to buy.

However, even though SamCart has some limitations, it still has a few unique features that you won’t find with ClickFunnels:

  • More Upsell Pages and Features: There are many options for templates and designs, which are only slightly different, but can work better for your particular business.
  • Easily Add Discounts and Coupons: With a few clicks, you can create a promo-code and add a dollar (or percentage) discount for customers with the code.
  • Bump Offers: These offers can be included just before checkout. They offer your customers an additional product or service designed to work with what they are currently buying. It is typically not a lot of extra money but can boost revenue and goodwill. In a way, they are like add-ons.
  • Payment Frequency Options: This allows customers to subscribe to your services, creating a steady revenue stream.
  • Chat and Email support from SamCart: Unlike ClickFunnels, SamCart has an accessible support team that can help with any issues. Accessibility to support increases with each plan.
  • Exit Pop-Ups: As a potential client’s mouse moves away from the page, a pop up will appear to grab their attention again; this helps prevent abandoned carts.

SamCart also has a few features similar to what ClickFunnels offers:

  • A/B page testing (available with premium SamCart plans)
  • Drag-and-drop page creation
  • Cart integration with third-party websites
  • Integration with different payment gateways
  • Affiliate management (available with premium SamCart plans) 
  • Lots of template options (cart and checkout pages)
  • One-click upsells

(Source: SamCart)

These features and the platform’s single, straightforward goal have attracted over 10,000 businesses and entrepreneurs to adapt the software for their online stores to boost sales.

SamCart Pros and Cons

When compared with the cart and checkout pages available through ClickFunnels, users will notice the following pros and cons:

Pros of SamCartCons of SamCart
Better, easier, and more intuitive checkoutMore basic than ClickFunnels; not a lot of customization
Better digital product sale and deliverySlower initial page creation
Many cart and checkout-specific templatesNo follow up funnels, email marketing, or membership pages available
Less expensive basic planA/B testing only available in advanced subscription plans

Despite SamCart’s cons, there are a few improvements the SAAS provider has made in light of new competitors like ThriveCart emerging and more and more people shifting to online shopping:

Who is SamCart Best for?

The additional features mentioned above make SamCart an ideal platform for businesses that want to focus their conversion efforts within the checkout process and encourage purchasing customers to return.

However, SamCart can be helpful for any business that sells products online. Even a brick-and-mortar location can use SamCart as their online checkout page; all they must do is link to their SamCart page from their normal website.

As previously mentioned, SamCart does not aim to replace sales funnels—or even websites—with shopping carts and checkout pages being their primary focus. Therefore, businesses that opt to use SamCart should have another website or software available to aid with any marketing and advertising efforts.

In general, SamCart can be lucrative for:

SamCart is not typically necessary for:

  • People looking for an all-in-one sales and marketing tool
  • People with simple cart and checkout needs

ClickFunnels vs. SamCart: Price

Both ClickFunnels and SamCart operate on a subscription basis because they want to allow businesses to adapt their subscriptions to fit their needs quickly.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Trial Periods

As far as savings go, SamCart offers a 20% discount for an annual subscription. While both SamCart and ClickFunnels offer new clients a 14-day free trial.

With the trials, you can create pages and collect payments, just as you would with a regular subscription; this allows you to really see how these tools can impact your business. For people looking only for a shopping-cart page, trying both for two weeks could be a good way to test which platform is better for you.

SamCart extends the “trial” period to 45 days with their money-back guarantee, while ClickFunnels has a 30-day money-back guarantee. Overall, both platforms make it easier to commit to a seemingly high cost per month.

Regular Costs

The basic ClickFunnels plan’s cost is $97 per month, and the premium subscription is $297 per month. (The platform also has a $2,500 per month subscription to provide more features for larger businesses.)

SamCart is a more attractive $49 per month for its “Launch” plan. It quickly matches ClickFunnels’ pricing with $99 for the “Grow” plan and $199 for the “Scale” plan (Source: SamCart).

This may seem like a lot for just a shopping cart or sales funnel, but the chart below will outline the features that you get with each cost structure:

FeatureSamCart CostClickFunnels Cost
Unlimited Pages$49+$297+
Tax Calculation and Payment$49+Requires third-party add-ons
Alternate Payment Options$49+$97+
Pre- and Post- Purchase Add-Ons and Upsells$99+ (many templates and additional pages available)$97+
Multiple Admins$99+$297+
Coupons and Discounts$49+$97+
Cart Abandonment$99+$297+
A/B Testing$199$97+
SupportIncreases with each planIncreases with each plan
Exit Pop-Ups$49+$97+
Affiliate Programs$199$97+

ClickFunnels vs. SamCart: Ease of Use

Features aside, both ClickFunnels and SamCart are designed for users who are not computer programmers, site builders, or otherwise tech-savvy. Of course, that’s not to say that tech-savvy clients can’t use them; both tools are very accessible for beginners and experienced users alike, as long as you have a product to sell and access to a computer.

  • ClickFunnels: ClickFunnels created the drag-and-drop site-building option, which SamCart later adapted. ClickFunnels also has space for more images and videos to be included; however, this requires a little bit more effort and equipment. 
  • SamCart: Setting up a page is a little more customizable with SamCart, but this also means that it can be more confusing. Don’t worry, though; they have 18 templates to choose from, and with A/B testing, it is easy to figure out which one is best for your customer base.

Who Are ClickFunnels and SamCart Not for?

ClickFunnels and SamCart are great platforms in their own right; they help people convert customers and generate more revenue. That being said, some businesses and/or entrepreneurs may not benefit from a subscription to either service:

  • New Businesses: They do not have the lead base or email list to make funnel creation worthwhile. Furthermore, A/B testing is less effective on a smaller sample.
  • Low-Traffic Businesses: For businesses with a small customer base, or a specific audience, online sales funnel building subscriptions might not be cost-effective. 
  • Brick-and-Mortar Businesses: These businesses need to focus on local and physical sales funnels in general. While an online presence is necessary for the 21st century, an online sales funnel or fancy cart is typically unnecessary for physical stores.

Furthermore, businesses that cater to a wide variety of customers, stores with many products, and people with varied services would likely not benefit from ClickFunnels or SamCart.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Sales funnels guide a customer to a specific page, and hopefully, induce a certain result. If a business is broader than what a sales funnel can capture, both SamCart and ClickFunnels will not convert clients as effectively as other types of marketing tools or websites could.

NOTE: Having a sales funnel building service, at least, can nevertheless be a good supplement for entrepreneurs and businesses.


ClickFunnels and SamCart have similar goals but are truly different products, from features and price to ease of use. This makes each platform best suited for different types of businesses in various stages of growth.

SamCart is ideal for businesses that sell many products online. The platform offers all the tools you need to upsell and convert current and potential consumers. It also makes the buying process easy for consumers, making them more likely to shop again. Although SamCart is restricted to building shopping carts and checkout pages, what it lacks in marketing and other features, it makes up for in sales pages.

ClickFunnels, being more general and more affordable, is better for a broader range of businesses. Although some may not find it as efficient as a tool for ultimately converting customers, it is excellent at capturing many leads, so your chances of converting are much higher. The platform also makes it possible to set up multiple landing pages to complement marketing efforts.

In conclusion, neither ClickFunnels nor SamCart is necessarily better than the other. It depends on what you need, what your customers need, and what your business needs. This will ultimately help you determine which tool, if either, is best for you. 

If you’re ready to get started, click here for a two-week trial for ClickFunnels, a FREE ClickFunnels course, and over 10 done-for-you funnels!

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