This article will provide an overview and review of the Walmart affiliate program and dive into the in’s the outs, the programs or departments you should promote, and things that you should stay away from.
Now the Walmart affiliate program is one of the many affiliate programs that are out there. You know about Walmart, [and] you probably know about affiliate marketing. So let’s talk about some of the good, the bad, and potentially what you should stay away from.
The Walmart affiliate program pays up to 10% Commission on the products, but when we say up to we know that most of the products will be significantly lower. And so what we want to do is we want to find the products that are going to pay us the highest commission.
Now, whenever you think about Walmart, you’re always trying to compare and contrast Walmart versus Amazon. And we know that Amazon pays on average about a three and a half percent commission for most of its products.
In fact, usually, it’s a little bit lower, depending on some factors. And we also know that Amazon pays within 24 hours. So a customer has to click the link and buy within 24 hours, or you don’t receive a commission. With Walmart, they have a three-day affiliate window or affiliate cookie so that if someone clicks the link today, and maybe they buy two or three days from now, you can still potentially get paid on the products that you’re promoting.
So number one benefit over Amazon is they pay up to 10% depending on the product. Number two is that their affiliate window or their affiliate cookies last longer by two days. But let’s go ahead and take a look at some of the products that you should promote.
Impact Radius manages Walmart’s affiliate program. It’s a third-party platform, and they actually will handle all the payouts and commissions, etc. You’re just promoting products over at Walmart. So many products are 1% commission, but you want to stay away from those. You want to look at 4% commission and above.
So a few different areas, like hardware and tools, personal care, pets, and supply. So we know that Amazon will pay up to three and a half percent commission. We know that the target will pay a 1% Commission on personal care.
So if we wanted to promote personal care, it would be better to do it through Walmart. And the great thing with affiliate marketing is that you don’t have an exclusive contract with one of these companies. You could sign up for Amazon, Walmart, Best Buy, Target, etc., and then figure out which one pays the most and then put those affiliate links where they need to go.
There are a few ways to do it. You can create a website, a blog, or a YouTube channel about pets, for example, which will be a perfect opportunity. Try and search on the keyword difficulty level 10. And that’s going to give you a better idea of potential blog posts that you could compete on.
Now, you do not want to write anything too general or too broad. Some people make a mistake when they create content; they create content that’s too broad. So if you are going to take advantage of the Walmart affiliate program, you should create content about pets and then niche down.
And the cool thing is Walmart actually kind of takes care of that for you. So again, we went to see pets. And then within pets, it lets your niche down into different subsections of pets. As long as you’re getting enough traffic, you can start making some income. You want to make sure that you are assessing the competition properly.
Another thing that you could do is you could create a YouTube channel. Now, when you create a YouTube channel, you’re going to be able to get traction leads and sales much faster than using a blog or creating blog posts. When you create a blog post, it’s going to take a little bit of time.
Google likes to verify and vet the information you’re creating, but YouTube, not so much. You can search to the search bar on YouTube and type in how to press space, and you will be able to the kind of questions people are asking. You can also create review videos about individual products. And so, there are several ways to start earning passive income through the Walmart Affiliate Program.