page title icon How To Use ClickFunnels for A Digital Agency

Whether you are a professional business, an independent business, a marketing company, or a digital agency, using ClickFunnels is the best way to lead traffic to your website. In order to build a client base or any digital sales, you must first build interest. This is done by leading people to certain parts of your website and encouraging them to engage with your products. Whether you are selling different digital goods or offering state-of-the-art digital services, utilizing ClickFunnels can help ensure your digital agency’s long-term success and financial stability.

Selecting the right ClickFunnels plugin, choosing the right digital eCommerce template, knowing the target clientele’s needs, establishing a vibrant online presence, and following the proper ClickFunnel protocol will ensure positive results for your digital agency.

Whether you are a new digital agency or one with years of professional and practical experience, optimizing your assets by using ClickFunnels can add to your growing customer base. By opting for sales funnels for your digital agency, you can eliminate confusing website pages, landing page errors, checkout mishaps, and lost customers.

To try ClickFunnels for free and get ten DFY tunnels, read on.

What ClickFunnels Really Does

ClickFunnels are a wonderful resource for any new or existing business or digital agency. The software’s main function is to guide any new or existing clients that visit your website toward a specific product to end in a sale. ClickFunnels, otherwise known as sales funnels, do the work that a marketing specialist would otherwise do for your digital agency.

Rather than going to your website and seeing all of the information blocked together on one confusing and cluttered landing page, ClickFunnels for digital agencies urges you to make multiple pages that stem from your business’s landing page. These pages will spread out like a tree’s branches to create small virtual hallways that website visitors can essentially walk down by clicking through to the next page.

This process allows ClickFunnels to spring into action and do its job, leading all of these different hallways to one final destination: the checkout page.

An Overview Of the ClickFunnels Process

ClickFunnels works by following up with visitors and guests even after they have left your website, regardless of whether they have made a digital purchase or not. This keeps your digital agency in their memory and encourages them to return at a later date, assisting in making repeat customers.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

ClickFunnels also operates by guiding your visitors through an in-depth purchasing process that gives them special offers and one-time discounts, encouraging them to add to their final purchase. When a customer adds to their final purchase on your site, they are more likely to come back as a repeat buyer.

With ClickFunnels for digital agencies, your website viewers won’t get lost or confused when navigating your site, but rather easily find what they are looking for and more. They will sense a feeling of relief and joy as they are guided to the product that will solve their needs, encouraging them to support your digital business during future endeavors.

How Do ClickFunnels Actually Work?

ClickFunnels are an excellent way for a digital agency to both: 

  • Track who visits their website 
  • Follow up with the prospect after they have left the page, whether they have made a purchase or not. 

In order to encourage repeat customers and larger purchases of these website viewers, ClickFunnels become tuned in to these aspects of your customer’s needs and takes the viewer through the following steps in order:

  • Awareness — This is the knowledge that possible prospective customers become aware of a service or item once seeing it for the first time. By understanding the moments when your client becomes aware of an item your business sells for the first time, you are raising the probability that others will also see it. This allows you to assess whether your pages are organized properly or if your goods and services are displayed properly on your website.
  • Interest — Prospective consumers begin to look at the item or service for an extended amount of time and research the product through Google’s search engine. When a consumer starts to do research within your page, this means they are spending more time reading all of the information and text description available. Consumers often take this knowledge and compare it with other findings offered to them by search engines.
  • Evaluation — Possible future customers and clients make comparisons between products and where they can be purchased. When a client is making the decision between purchasing from you or another business they may have found when using their search engine, they are typically trying to decide which product will offer them the most value for their dollar. Price, availability, adaptability, and function are often considered when a client is making an evaluation.
  • Decision — Prospective consumers make the final decision that they are planning to purchase the service or goods. This is good news! It means a consumer has chosen to purchase from you via your website rather than from a competitor. This is likely due to the sales funneling process performed by ClickFunnels, leading them to the final purchase.
  • Purchase — The customer buys the product. Congratulations! A sale will have been made, and the information will be gathered and stored by the WordPress plugin for ClickFunnels. This customer is likely to purchase again in the future.
  • Re-evaluation — The consumer receives and uses your product and decides whether or not it is to their liking. Frequently, when the consumer who has purchased your product gives it a rating of average or above average, they are likely to purchase again. This is due to familiarity with your website and a tendency towards consumer repetition.
  • Re-purchase — consumers make a second purchase once they have decided they like the product or service and want to continue using it. This is one of the ways that businesses develop repeat or life long customers. 

Who Do ClickFunnels Benefit?

ClickFunnels are imperative for many online businesses, though especially helpful for digital agencies. They encourage sales and viewer interaction and make loyal customers out of online shoppers. Some of the types of businesses that ClickFunnels or sales funnels benefit are:

  • Digital Agencies: ClickFunnels is great for funneling customers looking for digital marketing services or other digital goods. It allows prospects to search for exactly what they need and offer them your digital agency services with added benefits.
  • eCommerce Businesses: ClickFunnels help send individuals looking for physical or digital goods to eCommerce businesses’ websites, encouraging upsales towards the end of their purchase and repeat purchases through email application.
  • Educational Selling Platforms: ClickFunnels is optimal for those selling educational guides and book resources. They assist the website viewer in reaching their intended informational guides without the hassle of navigating a complicated website.
  • Independent Businesses: Independent businesses benefit from ClickFunnels in the same way that eCommerce businesses or digital agencies benefit. The sales funnels help potential buyers link up with merchandise and products that they need simply and effectively, adding offers and benefits at the checkout page.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

How to Choose Funnel Templates for Your Agency

When deciding and choosing to use ClickFunnels for your digital agency, it is important to know which ClickFunnels template will be the most beneficial to use for your digital business. While there are great free sales funnel templates available for you to use, it is imperative to remember that not all templates are free. Before choosing the template that you will use for your digital agency, you must decide the following:

  • Who is your customer base or clientele? Understanding your client is the number one, most important step when creating an online business of any kind. If you can figure out who your client is, you will know exactly to whom you need to market. This will dictate how you present both your business and your services, as well as the language you use and the imagery you present to describe your digital merchandise. Knowing your customer base will allow you to cater your ad campaigns and sales pitches towards the right people, creating a larger chance that they will become interested in your products.
  • What is your customer looking for? Knowing what your customer is looking for will allow you to adjust your offerings in order to suit your customer’s needs. If a customer that you are targeting is seeking something you do not yet sell, you may consider adding that item to your catalog or digital sales offering list. If a customer is interested in something you already offer, you might consider raising the price or adding variations of the already in-demand item.
  • How will your digital services compare to others on the market? Having a clear knowledge of who your competitors are and how their products and services are faring in the digital agency marketing atmosphere will give you the upper hand when deciding what to offer and how to price. If you see that others offering digital services in the same categories have priced their items low, you will know to start on the lower end and build from there. Creating competitive pricing margins will make your digital agency brand in-demand by those looking for excellent value online.

Building Your Digital Agency with ClickFunnels

Rather than freelancing, building a digital agency can save you time, money, and meaningful effort. Whether you choose to create a general marketing agency, an advertising agency, a web design agency, a social media agency, or a lead generating agency, ClickFunnels can help expedite the rate at which you make sales and grow as a business. Some of the pros of building your digital agency with ClickFunnels include:

  • You can conduct business from anywhere, removing inconvenient work commutes that take excess time and add commuter costs.
  • You don’t need to dominate your location’s marketplace, making competition for a single digital product virtually meaningless.
  • You don’t need to pay a 20% employee or commission fee for specified online marketing, creating a lower overhead on website traffic fees while generating more viewers in the process.
  • You don’t need to rent an office or retail space, saving you money on physical expenses and insurances.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

ClickFunnels will act as your star employee by making customers feel welcome while seamlessly funneling or leading them to the exact point on your website where they will want to make a purchase. This will effectively build your digital agency’s clientele one checkout at a time.

What a Digital Agency ClickFunnel Service Includes

Digital agency ClickFunnels, similarly to eCommerce ClickFunnels or sales funnels, offers a myriad of tools and guides to help build your business. These important tools include the following in order of operation:

  • A landing page: A landing page is the first page that your visitor will see once they come upon your website. A landing page usually includes your business or company’s name, the company logo, and a simple design, description, or image that hints at what your digital agency has to offer them.
  • An informational page: An informational page is often the second page that your website viewer will be funneled to once they have spent enough time on your landing page. An informational page describes in further detail the digital items and services that your business offers, as well as how they are offered and to what locations.
  • A testimonial page: A testimonial page is not for every business but can be a very impactful page for businesses that offer customer-tailored services. A testimonial page is often seen as an optional page in terms of digital agency sales funnels. It can include positive quotes or ratings or before and after photographs from happy past agency customers or repeat patrons.
  • Additional visually intriguing pages: Depending on your client base, ClickFunnels can also offer additional artistically driven and visually intriguing pages to create further interest in your website’s visitors. This will allow them to spend more time on your website and feel at home before traveling through to the checkout page.
  • The checkout page: The checkout page is a self-explanatory page that brings your customers to the purchasing part of their experience on your website. Once the viewer has made the decision to purchase, the checkout page is where they will input their private information such as credit card number, name, email, and address in order to purchase services from your digital agency website.
  • A page that allows you to opt-in: An opt-in page is one of the most important pages when it comes to your digital agency ClickFunnels. This page allows your new customer to input their desire to join your email list or newsletter, exposing them to future sales funnels via their email inbox. An opt-in page is also, almost always, the precursor to the upsell page. If a patron chooses to opt into promotional materials, they will often decide to join in on what the upsell page offers.
  • An upsell encouragement page: An upsell page, or an encouragement page, is the page on your website that always comes directly after the opt-in page. Once your website viewer has decided to make a purchase and join your newsletter or email subscription service, they are asked if they would like to add to their order. An upsell page lets you and your business offer one-time deals and additional promotions that would otherwise not regularly be offered on your website. This creates the sensation of exclusivity and allows your customer to add to their order without re-entering their personal information. 
  • An additional or back-end offer page: A back-end offer is an additional offer, very similar to an upsell offer. A back-end offer page asks your customer if they would like to increase their order by a particular percentage while offering a one-time-only discount or to send them an email address after the fact which offers them a sale on similar items those they have recently purchased, but for a reduced price. This ClickFunnels method for digital agencies encourages repeat clients without keeping them directly on your website every time.

The Fastest Way to Double Your Sales

Using ClickFunnels or sales funnels has become one of the most popular modern ways to intrigue the public, captivate your viewer and create repeat customers for your digital agency. Using ClickFunnels, you are encouraging positive feedback and pleasant experiences on your digital agency’s website.

Do you want to try a free ClickFunnels sales strategy in order to potentially double the sales and traffic on your digital agency website? Try ClickFunnels for free and get 10 DFY ClickFunnels by visiting You can receive a quick start guide, a special digital agency bonus, and even a ClickFunnels course for free when entering your email. Take the opportunity to build your digital agency with ClickFunnels and please your clients with one easy marketing move, ensuring a positive experience for them and a bright future for your digital agency.


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