CBD has become popular for its ability to treat pain and relax muscles. Since the market for CBD products has grown considerably in recent years, it has become an extremely profitable industry to operate in if you can break into it—but do you know how to market your CBD business effectively with ClickFunnels?
ClickFunnels lets CBD sellers reach a larger audience, hold attention and interest, and upsell multiple products at a time through their easy to use and specialize templates and accessible integration.
With ClickFunnels, you can effectively sell your product in the best markets. We’ll explain how to leverage the marketing power of ClickFunnels for your CBD business below, as there are some nuances and other tricks to keep in mind when working with CBD and ClickFunnels.
Why CBD Sellers Should Use ClickFunnels
CBD sellers are considered high-risk merchants because of the legal ambiguity of their products in many states. Because of this, it can be extremely difficult to organize a sales platform that operates professionally and smoothly while complying with guidelines in your target sales region.
Keeping Up with Changing Legal Status
This is where ClickFunnels comes in. Their easy-to-personalize templates mean that you can adjust your sales pitch to the latest legislation and regulations at the touch of a button without worrying about wait periods or unnecessary review processes slowing you down. You’ll also have access to analytics to help you adjust your sales tactics on the fly and maximize sales.
ClickFunnels makes the effective marketing and sales conversions of multiple products easier and more efficient without the cost of a larger marketing department. It also means that you will be able to include a high-risk friendly payment gateway so that collection of sales is painless and simple.
Connecting and Collecting
On top of this, ClickFunnels has an excellent affiliate program. By “sharing” your funnel with them, meaning that existing ClickFunnels members can add your template to their account when they visit and non-members can sign up for a free trial through you, you can earn commissions on sales that come out of your funnel. You can also earn points toward fun, tangible rewards.
ClickFunnels makes communicating with your customers safe, easy, and efficient. Its user interface is easy to understand and makes setting up a consistent, transparent sales funnel as simple as slotting puzzle pieces into place. ClickFunnels lets you design email campaigns and landing pages designed to target your desired audience and keep their attention on your product with no filler.
How to Use ClickFunnels As a CBD Seller
Need a more thorough explanation of what ClickFunnels is, and how it works? Click here to learn more!
Set Up a High-Risk Account
Because of the nature of CBD and hemp products, you’ll be required to set up what is known as a “high-risk” account. This is an account specifically designed for merchants who deal in restricted products. It integrates services from providers that are used to mitigating chargebacks and keeping your company working as smoothly as possible.
ClickFunnels has some excellent advice on their blog for first-time high-risk sellers. They’ve got a wealth of information that you need to succeed.
Choose a Payment System
In order to actually sell, you’ll need to integrate a payment system into your funnel. Again, this will need to be a high-risk friendly system that you have as much control over as possible. This is the part of the process where you’ll need to do some significant research.
Find a company to work with that won’t hit you with hidden fees. Dive into reviews and testimonials to make sure you’re getting the best deal with a reliable company. Companies like Payment Cloud, Host Merchant Services, Soar, and Easy Pay Direct are good places to start looking into. Whoever you work with, make sure you’re comfortable with them and have a solid working relationship.
Your funnel should have multiple sales points throughout so that customers have ample time to click through to their cart, as well as time to purchase additional products that are upsold to them throughout the process. These buttons should have attractive wording such as “Get My Limited Time Offer” or “See My Gift Options,” rather than simply “Buy Now,” to garner sincere interest.
Choose Your Template
Your funnel should be tailored to your specific product. ClickFunnels offers templates for oils, drops, skincare, and supplements. You can use up to 10 different funnels at a time with the 14-day free trial linked below.
The setup for each template is easy as well! It’s a five-step fifteen-minute process.
- Choose the funnel type and template. This can be anything from a simple squeeze page to a more complicated 2-step tripwire, and many options in between.
- Customize the pages to the target product. There are sales funnel templates for everything from skincare to drops, meaning that whatever your product is, you can show off its best features without stress. Add custom graphics, testimonials, and product information to seal the deal with shoppers.
- Add the products. You can include clickable sales links to your product shops on each page of your funnel, maximizing the chance of a sale with multiple access points.
- Set a domain. Simple, sleek, and professional domains go a long way toward legitimizing your business. With ClickFunnels, this step is built right in for your convenience.
- Save and start selling!
From there, your funnel is ready to launch. No hassle, no fuss, no gimmicks, just quality products available through a reliable system.
Need more details about how to set up an effective sales funnel? Click here for a complete guide to using ClickFunnels!
What to Remember When Marketing as a CBD Seller
Be sure that you are familiar with the most current legislation on CBD across all of the states in your marketing base. While CBD is technically legal in all fifty states and the stigma surrounding CBD and cannabis is slowly dissipating, it’s still considered a controlled substance strictly for medical use in many states.
As such you’ll need to know the restrictions around direct sales and shipping across your target audience and account for them. The sale and shipping of CBD oil are restricted in most of the southeast and central states, as well as in Texas and Wisconsin, meaning that you may have difficulty selling your products there if they are over a certain percentage concentration.
With most products, but CBD based products especially, quality is key over anything else. Make sure that you’re sourcing your CBD oil from a reputable wholesaler or producer. You should also be including clear, easy-to-follow instructions for your product’s use that highlight its benefits. This makes your products more accessible to new users, expanding your market significantly.
ClickFunnels Makes Marketing Easy
With ClickFunnels, you can rest assured that your products are being sold through professional, user-friendly funnels. Taking the worry out of the marketing and sales process means that you have more time to perfect your product, build a relationship with your audience, and focus on innovation and growth.
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