As any chiropractor knows, working with clients all day long doesn’t leave a lot of time to outreach to new potential customers, which is precisely why you might be considering ClickFunnels. If referrals aren’t bringing in enough new revenue, then it’s time to think about setting up an online funnel.
ClickFunnels is an SaaS company that makes online funnels easy to set up and implement for chiropractors without needing to know any code. They offer multiple kinds of funnels that fit almost any marketing strategy.
But unless you know what a funnel is or how they work, it’s not going to be easy to set up for your first time. Read the information below to get a full understanding of funnel basics, how to set one up in ClickFunnels, and why you should choose ClickFunnels over other platforms.
How Does A Sales Funnel Work?
Every single customer for your business has gone through their journey in order to find you, trust your service, and pull the trigger on getting an appointment set up.
This is exactly what an online sales funnel does for your business. Instead of people finding this in the real world, an online sales funnel replicates the process online, so you don’t have to do the leg work.
It essentially qualifies potential customers and brings in leads without you needing to do anything extra. If you do it right, you can set up a funnel once and have continuous leads coming in through the front door without extra work from you or your staff.
Using the list below, you can easily see the different stages of a sales funnel from your customer’s eyes. This includes:
What is ClickFunnels Exactly?
In the not too distant past, to set up an online sales funnel, there were several jobs you needed, such as:
- Marketing strategist
- Project manager.
But with ClickFunnels there is absolutely no need for you to spend thousands of dollars hiring out your own team and getting this process taken care of for you.
That’s because ClickFunnels is an easy drag-and-drop builder that comes with copy templates, design templates, and strategy templates where all you need to do is pick your favorites and put them in place.
And the best part is that all of this is based on an incredible amount of data that the owner, Russell Brunson, has painstakingly gathered for you through lots of mistakes in his own business.
So ClickFunnels is a way for you to shortcut the process and set up an online sales funnel in minutes without needing to pay for help to set it up.
What Can ClickFunnels Do For Chiropractors
The question is more, what can’t ClickFunnels do for your practice. The robust platform has made enough templates in their library to be able to fit almost any kind of need you can think of.
Email integrations With Your CRM
Chances are you already have an email platform you are using to send out company messages, newsletters, and updates for your chiropractic business to your existing clients. Well, ClickFunnels makes it easy for you to integrate your platform with theirs so that you can track all of your potential customers.
Anyone who wants to subscribe to your newsletter to learn if you have specials on alignments or products will automatically be added to your email list through your integration without your staff needing to manually input them into the system. The same can be said if someone wants to contact you or downloads a lead magnet of yours.
More on lead magnets later on in this article.
You Can Host Seminars With Event funnels
If your chiropractor business regularly holds different types of events, it’s possible to set up a quick funnel in ClickFunnels to let potential customers know about it and create easy registration.
Maybe you are hosting multiple chiropractors from around the area for a free or paid seminar and want to set up a way for people to learn about the seminar and register. ClickFunnels allows you to customize your funnel to be specific for your event.
Use Google Hangout Funnels For Potential Customers
It may make more sense to try and host your seminar or event online. ClickFunnels has updated its platform with the times and offers an integration with Google Hangouts.
This means you can run the same process as an event funnel and allow people to register for your online event through Google Hangouts so that when the time comes to go live, your attendees will already be aware of the time and date.
Create A Landing Page
One of the most basic elements of an online funnel is the landing page. These pages act as the door to the rest of your funnel and will be the first impression for your visitors.
If you go with ClickFunnels, you have the ability to pick out a pre-built landing page template where all you need to do is fill out the details for your business. And all of the design, layout, and copy are prewritten for you based on hundreds of data points.
Lead capture funnels
As a Chiropractor, you may already know the importance of building an email list. The more people join your email list, the more people you have to continually market to for free!
ClickFunnels also realizes the value of an email list and has funnels specifically set up to gather emails from potential leads in exchange for valuable information like a guide to getting the perfect posture.
Your only job will be to create the valuable information, and ClickFunnels can take care of the rest for you.
Turn Your Customers Into Membership Funnels
It’s probably the case at this point in your business that you have repeat customers who just won’t go anywhere else in town to get aligned because they trust you.
And in order to keep these customers coming back, you might want to do something special for them from time to time. The clients who are in this type of relationship might be considered members of your business.
ClickFunnels makes it easy to turn regular customers into members by setting up a pre-built member funnel where you offer something special in return for them becoming members.
Offer Your Services and Products With A Sales Page Funnel
A sales page is where you make your bread and butter and put your main offers for all to see. This is where you can offer appointment setups or consultations to increase your revenue.
And as you might have guessed by now, ClickFunnels has a series of steps in place designed to get as many people as possible to that sales page so you can try to make more revenue for your business.
And the best part is that once it starts working, you don’t have to put in any extra effort to keep it going.
Expand Your Offerings With Upsell Pages
The upsell and downsell options that ClickFunnels makes easy to set up are one of the most important pieces of your funnel.
Instead of someone just scheduling an appointment and that being the end of the transaction, an upsell gives you the opportunity to get them to buy one more thing before they leave.
If you sell ointments or oils as part of your business, the upsell would be the exact place you could offer your extras to make just a little more each sale.
If They Don’t Want Your Offering, Create A Downsell Page
Just like upsells, downsells can be important if someone is showing that they do not want what you are selling. If someone doesn’t want an appointment with you, maybe you can down-sell them to a consultation instead so that you still get something in return for your time.
If you just can’t wait to get your ClickFunnels account started, you can get ClickFunnels for free for two weeks, and you even get:
- 10 FREE Funnels
- 3 hour ClickFunnels course
- Quick Start Guide
ClickFunnels Pricing And Options
ClickFunnels has two different plans that you will need to choose from, but if you are just starting out, you won’t need more than the most basic package. It’s not till you get the hang of things and start building multiple funnels that you’ll need to upgrade.
ClickFunnels Basic Plan
ClickFunnels offers their basic plan for $97 a month, but it does come with some restrictions you can view below.
- Share With Others – All packages allow you to share your funnel with others at any time.
- 20 separate funnels – You can create up to 20 funnels for different marketing strategies that were previously mentioned, like events, membership, and lead captures. If you are just starting, this should be more than enough.
- 100 Pages – Each funnel you build will have multiple pages that you need to get as many conversions as possible. Most will only need 4-6 pages to complete the funnel.
- 1 Subuser – You can add on 1 team member who will have their own login and admin rights. Add your assistant so he can help you with your funnels.
- 3 payment gateways – You can integrate up to 3 different payment gateways so that if you set up a sales page, you can actually accept payments.
- 3 Domains – If you have multiple domains you own, you can integrate up to 3 with the basic plan. This will help if you are a partner for products you sell in your business as well.
- Chat Support – You can get any questions you have about setup or technical errors you incur by ClickFunnels support team.
- FunnelFlix – This is a library of video resources you can watch that train you on marketing strategies and different ways you can set up your funnels for the most conversions.
ClickFunnels Platinum Plan
The Platinum Plan comes with all the same perks as the Basic and even more for only $297 per month.
- Share with others
- Unlimited Funnels
- Unlimited Pages
- 3 sub-users
- 9 payment gateways
- 9 domains
- Unlimited Follow-Up Funnels – As the saying goes in digital marketing, the money is in the follow-up. ClickFunnels allows you to add as many follow up funnels as you want.
- Priority Chat Support – With the Platinum, you have customer support at the tip of your fingers anytime something goes wrong.
- Weekly Peer Review Hackathons – Have the support of a community in the peer review hackathons where an assigned coach can offer their support and guidance as you are building your funnels.
- FunnelFlix – You get additional hours of training and courses with the platinum plan.
Tips for Chiropractors Building Funnels
If this is going to be your first time building an online funnel for your business, you will need some help generating ideas to get started. Follow some of the advice below as a starting point and critically think about your own business and how this can be unique for your situation.
Create A Lead Magnet
You might have heard them called eBooks or guides or how-tos, but whatever you call them, they all act as essentially the same piece of content. They help your audience learn more about what you do and build trust for you as an authority in your field.
On top of that, creating a lead magnet is an easy way to start generating an email list for your business, and as we talked about previously, this can be perfect for ongoing marketing strategies that don’t cost you any extra money.
Lead magnets work best if they provide a specific answer to your potential customers’ most common problem. For instance, if someone is in the market for a new chiropractor, then there is probably something wrong with their alignment.
Your first lead magnet could be about how to improve your spine alignment every day with at-home posture positions.
Or if you feel that the first time a client comes in to see you, they are usually skeptical of the service and don’t know if it will help or not, you could write a lead magnet around that topic—warning signs to watch out for when heading to a chiropractor for the first time.
Once you finish writing, you will want to make sure it is designed in a way where people can easily consume the content and then put it into your ClickFunnels and let the platform take over from there.
Come Up With Discounts
Everyone loves a discount. Especially if the service has a higher price tag and people don’t want to shell out that type of money on a monthly or weekly basis.
Offering discounts on your funnel pages is going to help increase conversions and get people in the front door. This means that if you can make a good impression on them after they use their discount there is going to be a good chance, they will become a returning customer.
Come up with several types of discounts that you can use in your funnel to help entice people to take action. You can use a percentage off coupon that they can use for the first time, or you can provide a specific dollar amount of their first visit.
You can also think about using the traditional punch card method where if someone buys three sessions from you, they get the fourth at half price.
Take a look at your previous customers to see where it might make sense to offer a discount. You can see how often one customer uses the service and then base your discount on frequent visits.
If you’re selling products, you could offer a sale on all your products for a specific month to try and raise revenue on what would otherwise be a slower financial month.
Jot Down Several Upsells and Downsells
Look at your previous customers’ sales and see what they are spending money on. Is it purely appointments, or are they mixing appointments with other services you offer? Do they also purchase products you carry in the office every time they visit?
This is how you can build your upsells and downsells because you know that it will be highly likely that if someone comes in for an alignment they will also buy the corresponding ointment.
You can even put a percentage off discounts on your upsells for a one time only offer. So if someone wants to buy your service in your funnel and you upsell them on the ointment, you can also add that the ointment is 10% off but only at that specific time.
But the key thing here is to keep your word if offering the discounts. Don’t say it’s a one time only offer, but then in the office, you have the exact same offer. Make sure it is unique for that funnel and that customer’s experience.
Otherwise, people are going to feel you aren’t authentic to them, and all the trust you build within your funnel will disappear.
Think Of Creative Webinar Topics
Since you are the expert in your field, you have the opportunity to teach others how to better their lives in a webinar on a topic of your choosing.
Think about what your customers are often complaining about in their everyday lives and see if you can come up with 30 minutes of content that can help them feel better.
This will essentially create more trust in your brand, and others will look to you for advice and seek your service when they need a chiropractor.
You could also host a Q&A where you answer everyone’s questions and help them learn little ways they can improve their situation or relieve pain without needing to go to a chiropractor every day.
It might seem counterintuitive, but it will build life-long customers that will keep coming back because of the value that you provide.
ClickFunnels can help any chiropractor generate more leads and more sales without constantly putting in more and more effort. Once you build your funnel and make the tweaks necessary to get it working, you will see the power and difference it can make for your business.