page title icon How To Use ClickFunnels for Gyms

As fitness culture becomes ever more popular, it’s more important than ever for your gym to have a strong online presence. The first thing people do when seeking a new fitness center is research gyms online, so it’s crucial that you make the most out of this traffic and convert interest into sales.

ClickFunnels helps gyms acquire and retain clients by converting leads into customers, then converting those clients into loyal, long-term customers.

As a gym owner, you want to do more than get customers. You want to build a loyal customer base who return time and again over the long term. Any marketing expert will tell you that the best way to do this is by utilizing sales funnels, and ClickFunnels makes sales funnels accessible to anyone.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

What Is a Sales Funnel?

Sales funnels, also sometimes referred to as marketing funnels, have been around since the early 1900s. In the past, they were used exclusively by sales and marketing experts, but in modern times, platforms like ClickFunnels make the concept available to every entrepreneur.

A sales funnel uses the theory of buyer psychology to strategically “funnel” leads through the buying process, from interest to purchase. The term “funnel” refers to the number of leads in any given step of the buying process:

  • Interest
  • Consideration
  • Intent
  • Evaluation
  • Purchase

Well-constructed sales funnels dramatically increase lead conversion by increasing interest while building trust. They also convert one-time and occasional buyers into diehard fans, which means they’ll snap up your premium memberships and personal training plans.

What Can a Sales Funnel Do for Your Gym?

Utilizing sales funnels is crucial for any business, but gyms can especially benefit from them since there are so many out there these days. Gym owners need to do something to set themselves apart from all the self-appointed “fitness gurus” out there, and sales funnels can help.

Funnels Convert Leads to Sales

Laying around on the couch looking at gyms that you might one day sign up for is easy. Actually committing to one is a little more difficult. Make it as easy for people as possible by using a sales funnel to guide them towards that first step of inputting their email address.

Offer them:

  • Free workout tips
  • More information on a training program
  • Fitness consultation

Once you have their email address, you’re well on your way to directing them further into the funnel as their interest in your gym increases.

Funnels Increase Upsells and Customer Loyalty

We’ve all done it: bought a product from a company, either used it once or not at all, then immediately forgot that either the product or company existed.

After a client purchases a session or package, consider offering them:

  • Discounted rates
  • Limited-time offers
  • Add-ons (personal training session, nutritional coaching)
  • Access to a member community

With an automated sales funnel, you’ll be able to effortlessly keep customers coming back for more, providing them with additional products and exclusive offers until they can’t imagine a time when your fitness products aren’t a part of their life.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

How Can Gyms Use ClickFunnels?

ClickFunnels is an online platform that helps small business owners create, customize, and maintain online sales funnels. They work with the understanding that not all small business owners are super tech-savvy or knowledgeable about coding. That’s why they make the process as simple as possible.

With ClickFunnels, you can build an efficient sales funnel in minutes. The platform walks you through every step of the way, and if you ever get stuck, their helpful team of support agents is there to guide you.

Once your sales funnels are up and running, they’ll include automated email campaigns and analytic tools that you can review and customize as you see fit. While ClickFunnels is doing all the marketing, you’re free to do what you do best—help people live fitter, healthier lives.

How Is ClickFunnels Different?

There are plenty of sales and marketing funnel tools out there, but when it comes to your business’s performance, you don’t want to take any chances. ClickFunnels leads the way in innovative marketing and online business management platforms and has a proven track record of success.

So, how are they different from the competitors? Let’s look at a few of their features, and you can judge for yourself.

Intuitive Etison Editor

ClickFunnels’s main claim to fame is their intuitive Etison Editor, which allows gym owners to create and customize beautiful, effective pages that will blow your conversion rates through the roof. The drag-and-drop editor is easy for anyone to use—no technical know-how or coding experience necessary.

That means you have complete control over your marketing. You aren’t stuck having to hire a costly marketing team or web designer, then spending time and energy trying to explain exactly what you want. With ClickFunnels, you just do it yourself, with no unnecessary cash spent or time wasted.

Actionetics MD and Follow-Up Funnels

ClickFunnels’s follow-up funnels feature, previously called Actionetics MD, takes lead funneling to a whole new level. While the initial or front-end sales funnels increase awareness about your gym and encourage people to check out your website, it’s the follow-up funnels that cultivate your relationship with leads and convert them into paying customers.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Follow-up funnels increase sales exponentially, and ClickFunnels allows you to add them effortlessly, breaking your lead database into targeted lists that you can reach by:

  • Automated emails
  • Text notifications

With this feature, you can offer your visitors exactly what they’re looking for.


Backpack is a new ClickFunnels feature that allows you to set up and manage an affiliate program without all the hassle of doing it on your own. (If you didn’t know, affiliate programs are basically modern-day word-of-mouth marketing that drives high-quality traffic to your site.)

Affiliates don’t get paid unless a lead they drive to a site makes a purchase, but with ClickFunnels, you can increase your conversion rates with no additional money or effort from you.

Although having an affiliate program is great, it can be a pain to set up, which is where Backpack comes in, streamlining the process by handling each element all in one place.

Additional Small Business Tools

Sure, sales funnels are crucial elements of marketing your gym, but what about all the other aspects of managing a small business? Don’t worry, ClickFunnels has you covered on that front, too, with business tools like:

  • Invoice Generator: create invoices in seconds
  • Profit Margin Calculator: free online profit margin calculator
  • Pay Stub Generator: take the hassle out of pay stubs
  • Slogan Generator: free online slogan maker
  • Funnel ROI Calculator: calculate sales funnel ROI online for free
  • QR Code Generator: QR codes with multiple triggers

In addition to the impressive business tool list that ClickFunnels already has, they’re launching a ton more tools in the near future, like:

  • Meme Generator: generate memes quickly and easily, even on a mobile device
  • Business Plan Generator: free online business plan generator
  • Logo Maker: create your own logo without having to hire a designer to do it for you
  • Business Card Maker: create fast and easy personalized business cards

We don’t know about you, but we’re excited to see what new tools they dream up in the future to make marketing small businesses like gyms even more streamlined!

Setting Up ClickFunnels for Gyms

It’s one thing to say that ClickFunnels is simple for anyone to use and to rave about how convenient it is. But unless you’ve created and managed sales funnels before, it’s hard to picture what the process even looks like.

Let’s dive a little deeper into how to use the platform step-by-step so you really get a feel for how it can drive sales for your fitness business.

Choose Your Funnel

Naturally, the first step in creating a sales funnel for your gym is choosing what funnel you want to make. (We go into more detail about the six types of sales funnels in the “What Type of Sales Funnel Does Your Gym Need?” section below.)

Step one helps you choose the right funnel by separating them by need:

  • Generate leads
  • Generate sales
  • Run an event (webinar or otherwise)

Based on the need you select, you’ll be offered a selection of the appropriate funnel types. Just pick the one you want, and a page skeleton will pop up, ready to be filled in with your sales copy.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Make Adjustments

Your funnel template can be adjusted to your exact specifications. Add, delete, or move pages until you’re happy with them, or add:

  • Membership page: gym members can manage their account and access personal stats and resources
  • One-click upsells: so customers can easily add additional items to their cart
  • Order forms: simplify the checkout process to minimize cart abandonment
  • Affiliate centers: easily manage your affiliate program

This is also an excellent time to make additional funnels if you want to—if your initial funnel is targeted towards leads looking for a gym membership, another funnel might focus more on drop-in classes or a monthly training program.

Customize Your Pages

This is where the fun really starts, as you customize the look and feel of the pages, so they reflect your brand. Change the color scheme and font, and add a logo, so people know exactly where they’ve landed.

And you can do all this piece-by-piece, following the template’s simple guidelines and using drag and drop. No coding, no complications. If you’re happy with the way it looks after filling in the placeholders, great. If not, there are plenty of advanced features that allow you to customize the look even further if you’re feeling ambitious.

Capture Leads

Next, you’ll decide how you want to capture leads or save their contact info to your marketing list. ClickFunnels lets you do this in a couple of ways:

  • The Automation Tab: lets you set up a simple email campaign to follow up with leads and customers
  • Follow-Up Funnels: lets you set up follow-up funnels like discussed earlier, to send targeted emails based on the customer’s demographics

You can monitor your message stats at any time to get an idea of how well they’re working, so you can fine-tune them if needed.

Add Products

ClickFunnels includes a shopping cart so setting up your online store is as easy as adding products to your sales funnel. This step, just like every other step in setting up the ClickFunnels platform, is super intuitive.

Just click “Add Product” and fill in the product’s information—it’s that simple. You can add both digital and physical products to your funnel, which is perfect if your gym sells both sessions delivered digitally and workout supplements that need to be shipped, for example.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Set Up Split Tests

ClickFunnels lets you use a split test page, which is essentially two versions of one funnel page. You can let both pages run (at least a month is recommended), then see which version leads to more conversions.

This will obviously help you see which page performs better, but more importantly, it will help you start to notice patterns and get a feel for what works and what doesn’t so you can refine your strategies over time, too.

Go Live

Now that everything’s set up and looking fantastic, you’re ready to go live. ClickFunnels provides a handy launch checklist to help make sure you haven’t missed anything.

Then it’s just a matter of running a test purchase on your payment gateway and setting the domain, and you’re good to go!

Track Funnel Stats

ClickFunnels features an extensive dashboard that contains all the information you need to monitor how well your funnels are doing. You can see:

  • How many subscribed leads you have
  • Which funnels are performing the best
  • Customer transaction history
  • Affiliate performance

With just one glance, you can get a detailed overview of how your marketing efforts are paying off—an invaluable tool for any small gym owner.

What Kind of Funnel Does Your Gym Need?

A sales funnel platform like ClickFunnels can help your gym convert and retain customers to ensure a steady revenue stream; this is much less stressful to a small business owner than the feast-or-famine results from less-structured marketing approaches.

Not all sales funnels are the same, though, and some work better for certain situations than others. Let’s take a quick look at the six types of sales funnels offered by ClickFunnels.

Squeeze Page

Squeeze page funnels focus on the top of the sales funnel, working on generating awareness and interest. Often, squeeze pages offer a free gift that requires visitors to enter their contact information to get.

Your gift might be:

  • An eBook on specific exercises or diet tips
  • A workout-of-the-day calendar
  • A trainer’s secrets to [BLANK] (leaning out, bulking up, preventing injury, etc.)

The free gift, as well as the thank you page, will prove to the person that you’re the one to help them and entice them to learn a little more about your gym.


Application sales funnels are essentially more detailed squeeze pages that ask your lead to provide a bit more information so you can market to them in a more targeted manner.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

With ClickFunnels, application funnels include a pop-up squeeze page that appears if a lead isn’t interested in filling out the more detailed application. That’s a handy feature since it still allows you to capture the lead’s information instead of losing them altogether if they close the page.


Tripwire sales funnels start to move further down the funnel, focusing more on converting leads into sales. This page includes sales copy and a sales form but adds incentive for the lead to follow through on the purchase in the form of an exclusive one-time offer.

The one-time offer is usually an upsell of some kind and can come after an actual purchase or after filling out contact info to get a free product.

Video Sales Letter

Video sales letter funnels are tripwire funnels that use videos instead of sales copy. Videos are proven powerful marketing tools, so it’s worth integrating them into your marketing strategy. Your fitness center’s video sales letters can include:

  • A video tour of the gym
  • Video testimonials
  • Montage of fitness classes offered

Product Launch

Just as the name suggests, a product launch sales funnel increases awareness and anticipation around the launch of a new product. The initial step of a product launch funnel is a squeeze page, followed by an email marketing campaign detailing your new item and offering one-time deals.


A webinar sales funnel is just what it sounds like—building leads through webinars. Webinars are excellent ways to produce leads, as long as you have something interesting and informative to share that will cause people to view you as an expert they must work with.

Final Thoughts

The idea of setting up a sales funnel, while clearly necessary for a successful business, can seem intimidating to gym owners who don’t have much technical know-how or marketing experience. That’s where a platform like ClickFunnels comes in, simplifying the process and guiding you through every step of the way.

ClickFunnels will help you raise awareness about your gym, creating lead traffic that you can convert into loyal customers. But more than that, it will help you convert one-time or sporadic customers into long-term repeat clients, effectively putting your revenue on auto-pilot.

Still not convinced that it’s the right fit for your gym? Try ClickFunnels’ two-week trial with absolutely no cost or obligation.

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