page title icon How To Use ClickFunnels For Nonprofits

Your nonprofit organization is on a mission to do good for others. However, you can’t get the word to the right sources because you are still using an archaic method of trying to attract people by using a traditional website. ClickFunnels can help you with your mission of creating awareness and raising funds. How does ClickFunnels work?

ClickFunnels takes the labor out of creating sales funnels. They are the best way to bait, hook, and reel the targeted audience to your mission. Rather than strolling through your website, users are guided through a series of sales funnels, which will result in them being led to a final sales point.

Are you responsible for raising funds to keep your nonprofit organization operational? Do you feel as though you have exhausted all traditional methods of acquiring funds? If you feel like you have plateaued and are unsure of what step to take next, this article will rejuvenate your fund-raising process and bring your mission to the peak of success. 

What are ClickFunnels

In simple terms, ClickFunnels are an extremely easy way to create a marketing sales funnel. Spending weeks or even months creating a traditional website or attempting to create a sales funnel on your own can be detrimental to your fund-raising process because it costs precious time that you don’t have available. 

Automation for Your Organization

ClickFunnels automates the marketing process. They will get you up and running in much less time than traditional methods. ClickFunnels was created for people like you who want their mission to reach as many people as possible as quickly as possible.  

Further Understanding of How a Sales Funnel Works

A sales funnel has four basic steps: 

  • Awareness 
  • Interest 
  • Decision 
  • Action 

If you are unfamiliar with what a sales funnel is and exactly how it works, please follow this link to Alston Godbolt’s page for further information that will help you understand how this awesome marketing strategy works.

Interested in creating your nonprofit’s success with ClickFunnels? Try ClickFunnels FREE FOR TWO WEEKS. In the rare event that you are dissatisfied with the results, there is no further obligation. 

Traditional Websites Don’t Work for Fund-Raising

When you are a part of a nonprofit organization, you are on a mission with a good cause, and your goal is to attract, engage, and retain as many forever followers as you possibly can. Every person you reach is a potential partner who can contribute to your organization’s worthy mission.

If you manage that nonprofit organization, you understand how hard it can be to attract the optimal level of awareness to your cause. You need to bring in the funding necessary to keep it operational. Raising money for a nonprofit organization is a never-ending process. 

Marketing in the New Millennium

It is time to move away from the 90s way of marketing and start thinking outside of the proverbial box. Traditional websites are a thing of the past, or at least they should be for anyone wishing to manage a successful nonprofit fund-raising operation.

Why leave your prospect’s journey on your site to chance when a funnel takes them exactly where you want them to go.

Reducing Your Overhead Protects Your Bottom-line 

The key to any successful financial endeavor, whether for profit or not, is to reduce your overhead costs.

Keep your organization’s mission in the front of your mind to make sure you save money and time.

Minimal Effort with Maximum Results

By taking advantage of ClickFunnels’ nearly effortless marketing strategy, your organization will lower the amount overhead dramatically by reducing the amount of outsourcing you have to do for individual jobs.

Why pay a team of people large sums of money to do a task that can be handled by ClickFunnels for one reasonable price. 

Make Way for the Best New Marketing Method

The days of selling your goods or services via a traditional website are nearly gone. The reason for this is because a typical website is basically just an advertisement for your organization.

When using a traditional website, the viewer is expected to meander through your page and hopefully be able to figure out what your mission is and what your fund-raising goal is. This is not the best method for meeting your financial goal. 

Short Attention Spans Lead to Dropped Funding

Typically users are left to their own devices when viewing a traditional website, and that is not a good thing. The average person has approximately a 10-second attention span and can quickly become distracted by other flashy advertisements.

Don’t let distractions be your downfall. Once your prospects are being led away from your page and your ultimate goal, it is unlikely that they will return. If you are using ClickFunnels, the prospect will not have the opportunity to get distracted. 

Connect Emotionally With Your Prospects

Future donors will be engaged in what is going on with your mission because, the sales funnel will direct them to the most valuable points that you wish them to see. They will remain entertained by the expertly designed layout, and by the end of the visit, they will have an emotional connection to your cause and will be unable to keep themselves from donating. 

Why Use ClickFunnels Versus a Traditional Website

ClickFunnels will benefit your nonprofit organization by creating a marketing strategy that draws potential donors to your point of sale page. When you market with ClickFunnels, you do not have to hire a whole team of IT experts to create a profitable product.

This translates into no more ordering out for help. Typically, organizations that are not versed in creating a funnel or developing and maintaining a website will have to hire outside of their business to accomplish these tasks.

Hiring a team of experts can become quite costly and also takes up a large amount of time. Time is money, and if you are wasting time, you are wasting money. When you are a nonprofit organization, you cannot afford to waste either of these things.  

Simple Strategy Shrinks Silly Spending 

Since a nonprofit organization’s entire purpose is to raise money so they can help those in need, wasting time and money on expensive web development negates the whole reason for creating the organization in the first place.

The more money your organization spends on web development and marketing, the less money you will have to help those who can truly benefit from your organization’s services. 

Avoid Traditional Methods of Fund-raising

There are other benefits to using ClickFunnels for raising money for your nonprofit organization. Consider the costs of traditional methods used to raise funds.

These methods require exorbitant amounts of time and money. How can you keep the money you are raising for your mission if you have to spend it on marketing, costly events, and outsourcing jobs to other individuals?

By eliminating these unnecessary costs, you can save time and put more money toward your ultimate mission.

The following list details the traditional ways that nonprofits typically acquire the funding for their important missions:

  • Corporate sponsorships. Corporate sponsorships can be a great way to create awareness and give you access to large sums of money that may otherwise be unattainable. The downside of these partnerships is that the corporations can add stipulations to how you use the money. 

Your donor may not have the same vision of success for your organization. Additionally, it is very difficult and time consuming to gain a sponsorship with a major corporation. This requires a lot of time, and as previously mentioned, time is money. 

  • Direct mail marketing. Extremely costly due to the fact that you have to design, print, label, and pay for postage only to reach a limited audience. 

What do you do when you get a flyer in the mail? If you are like most people, 9 out of 10 times, you will quickly glance at it and toss it in the circular file. 

Due to the serious sensory overload level that we all experience these days, most promotional flyers do not get the attention they deserve. 

However, in today’s world, it can be dangerous to approach a stranger’s home when they are not expecting you. The majority of the population does not want someone soliciting them while they are at home. 

  • E-Mail Marketing: Trying to raise awareness and funding for your organization by sending mass e-mails to potential donors may seem like a great idea; however, it has the same issue that direct mail marketing has; sensory overload. 

Our inboxes have become so inundated with spam and sales flyers that we don’t really look at what’s in there. If you are like most other people, you probably look for specific e-mails that you may be waiting for and trash the rest of the junk. 

  • Phone solicitation. Let’s face it; telemarketers have become one of the most despised parasites that have ever walked the earth. How do you typically react when someone calls your phone and wants you to purchase their product or donate money to their cause? 

In the old days, you would just holler at the person on the other end and slam the phone down. Now, thanks to modern technology, we can just hit the block button on our smartphones and never have to hear from them again. 

The drawback of hosting these over-the-top events is exactly that. They typically are over-the-top, which means that they cost large amounts of money, which takes away from the original purpose of why you were raising money in the first place. 

The cost to host a typical fund-raising event can run into the thousands. In fact, every option listed above costs a considerable amount of money, and the outcome does not end up as spectacular as it could be had those wasted fees been avoided. 

Avoid Unnecessary Spending with ClickFunnels

One of the easiest and most efficient ways to sidestep excessive spending is developing a funnel that will do the work for you.

Below is a chart of costs for ClickFunnels services:

ServicesClickFunnels $97.00 per/moClickFunnels $297.00 per/mo
Chat Support
Tech support from friendly ClickFunnel experts
YESPriority Support
Domains
Connect to multiple domains so you can have multiple products on the same account
39
Follow-up Funnels
Connect with your visitors after they leave your site
NOUnlimited
Funnel Flix
Training and courses to help you become the best at marketing with ClickFunnels
YESHours of additional 
training and courses
Funnels
Build funnels quickly and easily with drag and drop editor and pre-designed templates
20Unlimited
Pages
Create pre-designed sub-pages within each funnel
100Unlimited
Payment Gateways
Allows you to connect to multiple payment gateways
39
Share Funnels 
Share the funnels you make with others
YESYES
Sub-Users
Set-up team members with their own login information and access
13
Weekly Peer Review Hackathons
Build your funnel step-by-step with a coach
NOYES
Approximate annual cost:$1,164.00$3,564.00

As you can see, by comparison, it is much less expensive to raise money by using a properly managed marketing platform than to waste precious time and money for a minimal payout.

The thousands you save by using ClickFunnels will be greatly appreciated by those who benefit from your hard work toward their cause. 

ClickFunnels Sends Your Mission into the Future

By turning toward the future and leaving the old ways listed above in the past, ClickFunnels will create the best marketing strategy possible for your organization’s success. Utilizing ClickFunnels will get your mission accomplished.

ClickFunnels is not only for making successful sales funnels. They offer a slew of other services that can send your mission into the future.

The following list details why ClickFunnels is great and what they can do to help your organization flourish in this sensory overloaded world we live in:

  • 24/7 Tech support
  • A/B Split testing
  • Automated e-mail and Facebook™ marketing
  • Create funnels that generate new leads
  • Follow-up with visitors after they leave your site
  • Free automatic updates
  • Guide viewers step-by-step through the sales process
  • Loads of pre-designed templates to get you started
  • No long-term contracts
  • Offer different plans for different budgets. 
  • Offers a super affiliate program to help drive traffic to your cause
  • Over 20 different types of funnels to choose from depending on what your goal is
  • Smart shopping cart with one-click upsells
  • User friendly even for those of us who are technically challenged
  • All of the tools you will need to create and manage your funnels are put in one convenient location for easy use. 
  • No coding knowledge required
  • Quickly build sales funnels that convert
  • Simple drag and drop webpage editor

Before building your funnels, it is good to consider the following things: 

  • Create a free Google Analytics Account to track website usage. This service allows you to see the types of people viewing your site and allows you to mold your sales funnels toward specific demographics that can help or benefit from your mission.  
  • Have a clear mission. If you are not clear in how you translate your mission, then people will not be inclined to donate to your cause.  
  • Know what your ultimate goals for marketing your mission are. What do you need the donations to support? Make a specific plan or budget that shows exactly where the money is going. This will allow you to be transparent to those who are donating and help you market in the right direction. 
  • Know who your targeted demographics are. Once you have your mission clearly declared, you can attract the people who are most affected emotionally by your cause. Grab people’s heartstrings and pull them toward your cause. 

Different sales funnels have different functions and goals. Some sales funnels are designed to help you build a list of prospects, generate targeted donor leads, or increase your donation conversion.

The following list is compiled of the most commonly used styles of funnels by nonprofit organizations. 

  • Affiliate pages
  • Hangout web pages
  • Hero web pages
  • Home pages
  • Opt-in pages
  • Order forms
  • OTO pages (one-time-offers)
  • Pre-sell pages
  • Sales pages
  • Storefront pages
  • Subscription pages
  • Thank you pages

Attract and Retain Clientele by Using ClickFunnels

Being a part of a nonprofit organization is more than just a job; it is a way of life. A calling, as it were.

It is a way of making the world a better place by providing products or services that will help those in your community and everywhere your organization reaches worldwide.

Using ClickFunnels, your nonprofit organization will be able to collect the funds necessary to reach more deserving people who can benefit from your mission. When you are using ClickFunnels, you are not just creating an advertisement; you are creating an experience that users will remember and keep coming back to be part of a larger solution.

If you are still not convinced that ClickFunnels is the right fit for your nonprofit organization, please create an account and sign-up for a FREE TWO WEEK TRIAL. In the unlikely event that you are not satisfied at the end of the two weeks, there is no obligation to continue.

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