page title icon How To Use ClickFunnels for Real Estate Investors

You may have seen real estate agents using ClickFunnels, but can you make ClickFunnels work for you as a real estate investor? Maybe you’re new to real estate investing and wondering how to get more clients.

ClickFunnels is a helpful software-as-a-service program for entrepreneurs, including real estate investors. It can help you create a sales funnel, improve your existing website, or a combination of both to help you gain new investment opportunities.

So how does ClickFunnels help you improve your investment opportunities and gain new clients? What are the pros and cons of using it? And how do you use it as a real estate investor? Read on to learn the answers to all of these questions and more.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Can ClickFunnels be Used for Real Estate Investment?

ClickFunnels is an excellent tool for real estate investors. As a real estate investor, you may not fully understand how having a sales funnel can benefit you, but hopefully by the end of this article, you’ll have a better sense of the importance of sales funnels and how you can use ClickFunnels to help you in various ways.

There are three ways ClickFunnels can improve your real estate investment business:

  • Helping you create a sales funnel
  • Helping you improve your existing website
  • Helping you gain new clients

We’ll take a look at each of these below.

Create a Sales Funnel

ClickFunnels specializes in creating sales funnels, which are advertisements created in a certain way to turn potential clients into actual clients.

Sales funnels are essential for entrepreneurs and businesses of any kind because they help you reach more people–and the more people you reach, the better your chances of making long-term business connections and earning more money.

Think of sales funnels as the bridge between where you are and where you want to be. They are one important tool, among many, that will take you from scraping out an okay income with a few clients to making the big bucks with many clients.

Improve Your Existing Website

ClickFunnels can improve your existing website by allowing you to attach the sales funnels you create to your website. This is specifically true with WordPress websites. We’ll talk more about this later on in the article, but for now, suffice it to say that you can add one or several sales funnels as unique pages to your website.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Not only will adding sales funnels improve the look of your website, they will also drive more traffic to your website. This, in turn, will help you grow your email list, improve your website’s rankings, and potentially help you reach even more people than you could with your website or ClickFunnels alone.

Help You Gain Clients

As you can see through the examples above, there are various ways that ClickFunnels can help you gain new clients. But how does it do this?

One of the best techniques a sales funnel uses to increase your client base is encouraging word of mouth. Part of the call to action includes asking newly won clients to spread the word about your service via social media, reviews, and talking to their friends and family.

Word of mouth remains one of the most tried-and-true methods of gaining new clients, and this is a big part of what makes ClickFunnels successful. This is especially important for real estate investors as it gives you a viable way to establish an inroad with the community in a new area.

An Explanation of Sales Funnels for Real Estate Investment Purposes

So far, we’ve been using the terms “sales funnel” and “ClickFunnels” interchangeably. But what do they each mean? What is the difference between the two? Let’s start by taking a look at what a sales funnel is.

Essentially, a sales funnel is any type of advertising that turns a potential client into an actual client. It is usually a web page but may be some other type of advertisement. A sales funnel grabs the attention of a potential client, encouraging them to click on the ad or to continue reading.

By the end of the ad, it has hopefully convinced the potential client to take the next step–to buy the product or sign up for the email list or, in this case, to contact the investor.

Let’s take a look at the different parts of a sales funnel.

The First Step: Awareness

Also called the “awareness stage,” this first part of a sales funnel may be the opening webpage or the top of the advertisement. This is the part of the ad that captures the reader’s attention–the first impression, if you will. With that in mind, it has to be good.

Common sales funnel templates to use for this part of the ad include squeeze pages and opt-in templates. Both are good options for real estate investors, though some may consider squeeze pages too informal or unprofessional for that purpose.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

The Middle Step: Winning Influence and Establishing Trust

The middle step of the sales funnel is extremely important. Not only can it convince the reader to stay to the end of the ad, but it can begin to influence their decision–whether or not they will buy into what you’re offering.

For real estate investors, a strong middle section can help potential sellers decide whether they want to work with you, why you would be a good choice, and how you can help them.

Common sales funnel templates used for this step include sales pages, but remember, as a real estate investor, you’re essentially selling yourself. Let the reader know what you have to offer in terms of payment and other services, include any credentials you may have, and work hard to create an image of yourself that is trustworthy and inviting.

With any luck, the potential consumer will become an actual consumer at this point, responding positively to your unique call to action.

The Last Step

The last part of a sales funnel encourages the buyer to help spread the word about your product or service. In the case of real estate investment, you may ask the seller to spread the word about your services on social media or via word-of-mouth. You may ask them to leave a review on social media or your personal website.

This step of the sales funnel may also include one last call to action as a final attempt to win potential clients who haven’t made up their mind yet. Think: what about your investment is something they need to know? What’s going to seal the deal for any reluctant clients to contact you?

Common sales funnel templates used for the last step include one-time offers and thank you pages.

What is ClickFunnels?

So then, what is ClickFunnels exactly? What makes it different from other sales funnels?

Simply put, ClickFunnels is one specific software to help you easily create sales funnels. It is offered as software-as-a-service, meaning you pay a monthly or yearly fee for using it and, in turn, you get access to a convenient service without having to worry about updates, backups, or advanced coding procedures.

With ClickFunnels, you simply drag and drop the features and templates you want to create your unique sales funnels. The company handles all the technical details; all you have to do is give it the look you want and start attracting new customers or clients.

For real estate investors, ClickFunnels is a powerful tool. It allows you to leverage an entire new marketing strategy without needing a marketing degree or deep technical web knowledge.

Pros of Using ClickFunnels for Real Estate Investment

Of course, ClickFunnels isn’t the only sales funnel software on the market. What sets it apart from other programs, and what makes it a good option for real estate investors in particular?

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Let’s take a look at some of the pros of using ClickFunnels.

Easy-to-Use Drag and Drop Software

The ClickFunnels software is extremely easy to use, and there is only a slight learning curve involved. The different functions are mostly self-explanatory. You just choose the templates you want to use, drag and drop them into the appropriate spots, and customize them according to your preferences.

The ease of use is similar to creating a WordPress website, if you’ve ever done that. If you already have experience with WordPress, you should have no trouble figuring out how to use ClickFunnels. Even if you have no WordPress experience, ClickFunnels is easy to use and should give you little trouble.

It Includes a WordPress Plugin

Speaking of WordPress, ClickFunnels comes with a WordPress plugin so you can use it with your existing WordPress website, if you have one. This saves you time and hassle, making it quick and easy to add ClickFunnels pages to your website, without taking up too much of your time that could be spent meeting other clients.

ClickFunnels Is Streamlined

ClickFunnels includes lots of extra convenient features that allow you to create order forms, landing pages, batch emails, and lots of other useful benefits. Because you have everything available to you in one place, you can create different types of advertisements in a convenient, streamlined fashion.

Real estate investment can be an especially tricky business to appeal to new clients in. Being able to easily try several new types of ads is essential in using ClickFunnels to its fullest.

You Generate More Income

Of course, one of the main perks to using sales funnels is the ability to increase your income. The primary focus of ClickFunnels is all about gaining new clients or customers for you, thus helping you make more income.

There is a price for this, which we’ll talk about below. But the whole process is so simple, as it’s just as easy to begin receiving payments as it is to set up your templates. Overall, ClickFunnels seems to be easily worth the money you put into it.

You Get Good ROI

ClickFunnels saves you time and headaches with its simple, streamlined, easy-to-use features. For real estate investors who are constantly busy managing their properties or who struggle with knowing how to use the internet to their advantage, ClickFunnels is worth every penny they put into making it work.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Cons of Using ClickFunnels for Real Estate Investment

Of course, no software program is perfect. ClickFunnels has a lot of great things about it, but there are a few negatives you should be aware of as well. We’ll take a look at the cons of using ClickFunnels below, especially as a real estate investor.


The most basic ClickFunnels plan comes in at $97 a month. This isn’t a terrible cost in the grand scheme of things, but it is something you have to factor into your business plan and finances. If you’re just starting out as a real estate investor, that kind of an expense may not be in the budget yet.

That said, for the value you get with ClickFunnels and the potential to vastly increase your client base, the monthly cost could be a lot worse.

Not Specific to Real Estate Investors

It may take a bit of time to figure out what category to enroll in when signing up for ClickFunnels, as they don’t have a specific category for real estate investors. It may also take some trial and error to decide which templates will work best for your needs since there aren’t any real estate specific templates.

You Create Your Own Content

This may or may not be a con, depending on how you look at it. Like building a website from scratch, you have to create your own advertising videos, promos, and graphics. ClickFunnels makes this relatively easy, and if you enjoy a bit of web design now and then, creating your own content shouldn’t be a problem.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Of course, if you’re not tech savvy or you find creating internet content to be tedious and challenging, this may be more of a struggle for you. Try not to become discouraged too easily though; with a little practice, chances are, you’ll start to figure it out and it will become easier for you.

How to Use ClickFunnels for Real Estate Investment

So, by now, you should have a pretty good idea what sales funnels are, how ClickFunnels can help you create them, and the pros and cons of using ClickFunnels. But what are the specific steps you should take to use ClickFunnels? What is the process for getting started?

In this section, we’ll look at how you can specifically use ClickFunnels to improve your real estate investment business.

Sign Up for Free Trial

ClickFunnels offers a 14-day free trial for new users. Simply go to their website, click on the “start free 14-day trial now” button, and create an account. From there, you’ll be asked to select a niche or category for your business. Some of the niches include Agency/Freelancer, eCommerce, B2B Lead Generation, Local Small Business, and Network Marketing.

Select your niche according to whatever seems like the best fit for your individual real estate investment needs.

Decide Which Templates to Use

As we’ve already discussed, ClickFunnels offers a range of different templates to produce different styles of sales funnels. Feel free to explore the various templates and select the ones you think will best meet your needs. You may want to play around with different templates to get an idea which ones you like best.

Some good templates to consider include the Ultimate Real Estate Property Funnel, the Real Estate Magnet Funnel, and the Real Estate Listing Lead Generation Funnel.

Build Your Funnel

After choosing your template or combination of templates, it’s time to start personalizing them. Using ClickFunnels’ convenient platform, choose the different features you want, upload any videos or other content you’ve created, and simply drag and drop them into the funnel.

Again, this part may take some practice or trial and error as you figure out exactly what you want your funnel to look like. Be patient, and be willing to put in the work to make your funnel as perfect and unique as possible.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

If you have a WordPress website, this would be a good time to use the WordPress plugin to add your funnels to your website. Remember, doing this can both expand your client base and increase traffic to your website.

Revise as Necessary

If your first couple of attempts at creating sales funnels don’t garner the leads you were hoping for, don’t be discouraged. Reexamine your funnels to see if there are any improvements you can make, any basic errors you should fix, or anything else that may not be “quite right” about it.

Make sure your content, both on your funnels and your website, is SEO-optimized. That means having great and relevant content, linking out to credible sources, and using strong keywords so that potential clients are able to find you online.

Creating the perfect funnels takes time and practice! If what you do the first time doesn’t work, keep trying until you figure out what does work.

Watch New Clients Roll In

Once you’ve got your funnels looking perfect, attached them to your website, and made sure everything is SEO-optimized, you’re ready to start gaining new clients. Using ClickFunnels should dramatically increase your leads if you’re using it right.

Make sure you’re prepared to handle the increase in business so you don’t become overwhelmed.

Final Thoughts

There you have it! Using ClickFunnels is a fantastic way to promote your real estate investing and connect you with new leads. It takes a bit of time and practice, and like all advertising, it comes with a cost. But if you’re willing to put in the time and money, creating sales funnels through ClickFunnels will likely prove to be a good investment in the long run.

Sources Used

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