As the online marketing industry has grown in scale and possibility, so has the online sales funnel industry. Sales funnels are methods that companies employ to entice potential buyers toward their product or service, usually in the form of a landing page or pop-up. The most popular of the companies that create templates for these sales funnels is called ClickFunnels.
ClickFunnels features numerous templates for a variety of industries. In particular, ClickFunnels possesses 16 effective sales to funnel templates for a restaurant business. Among these sales funnel, templates are landing pages for menus, banquets, reviews, inquiries, and more.
While there are a number of sales funnel templates for any given need of a restaurant business, it is important to know when to use sales funnels and which ones to use for which occasions. Keep reading to learn more about sales funnels, ClickFunnels, the sales funnel templates that ClickFunnels offers for restaurants, and when to use each sale funnel template.
The Best ClickFunnels Templates for Restaurants
Sales funnels are essentially the salesman of the internet age. Although the ultimate goal of a salesman is to convince a consumer to buy their product or service, there are different tactics for approaching different consumers and for marketing different products or services.
To learn more about the tactics of sales funneling and ClickFunnels in general, check out this article.
ClickFunnels offers sales funnel templates for an array of businesses, from webinar or software companies to brick and mortar institutions like restaurants. For restaurants, ClickFunnels features 16 distinct sales funnel templates that one could use for their own restaurant business.
These are the 16 sales funnel templates that ClickFunnels offers for restaurants.
- Welcome Page
- Menu Page
- Bar Menu Page
- Wine List Page
- Banquets Page
- Ladies Night Page
- Events Page
- Bad Review Page
- Good Review Page
- Review Page
- About Page
- Gift Card Page
- Contact Library Page
- Dessert Menu Page
- Thank You Page
- Inquiry Page
Now, these sales funnel templates can all be effective in luring consumers into your restaurant. It is important to know the purpose each of these templates serves and when to use each template. This information will be covered, but first, let’s take a broader look at ClickFunnels and at the practice of sales funneling in general.
What is a Sales Funnel?
A good place to start in understanding the sales funnel process is to adequately define a sales funnel. A sales funnel is a marketing term for the step by step process a potential customer goes through on their way to making a purchase. As it is a step by step process, there are multiple steps to a sales funnel, commonly referred to as the top, middle, and bottom.
The top of a sales funnel is also known as the awareness stage. This step involves advertising the product or service or increasing brand awareness through social media, advertising campaigns, or even word of mouth.
This is generally how most people will stumble upon a product or service for the first time, so a good impression on this step can be vital to the success of a sales funnel. Common examples of sales funnel templates that focus on the top step are pre-sell, opt-in, and squeeze pages.
The middle of a sales funnel is unique as it greatly impacts two stages of the sales funnel process, gaining the interest of a consumer and impacting the consumer’s decision. This step involves the most attention to detail, as this is where the most information regarding the product or service will be revealed to the prospective consumer.
This information can vary from brand image and product or service functionality to comparisons between competing products or service and the pricing of the product or service. Broader topics like brand image are typically used as the lures in this step to garner interest from prospective consumers in a product or service.
Then, more detailed topics like pricing and comparisons with competitors will be used to effectively sway a prospective consumer’s decision. Common examples of sales funnel templates that focus on the middle step are sales pages and one-time offer (OTO) pages.
The bottom of a sales funnel is unique in that the onus shifts somewhat to the consumer in regard to marketing the product. Once a prospective consumer becomes a buyer of one’s product or service, the bottom of a sales funnel will encourage the consumer to spread good word of mouth about the product or service on social media.
Additionally, some middle steps of the sales funnel process do not end in a sale. However, the bottom step of the sales funnel process can help sway consumers who have not decided to purchase but have not necessarily written of purchasing the product or service eventually.
Common examples of sales funnel templates that focus on the bottom step are thank you pages and one-time offer (OTO) pages.
What is ClickFunnels?
Although sales funnels can exist in the physical world, most sales funnels of today exist on the internet. As a result, many upstart companies are selling memberships to learn how to create sales funnels and gain access to a plethora of sales funnel templates for a variety of business needs. One of the most popular of these companies is ClickFunnels.
ClickFunnels is a website that assists its members through the sales funnel building process, enabling them to develop their very own sales funnels. There are over 147,000 users of ClickFunnels, so the tool is certainly popular among those looking for a way to get started in creating sales funnels.
The tools that ClickFunnels provides its users are only available for those who have paid the membership fee. The standard ClickFunnels membership plan is $97 per month, but other higher tier plans cost far more.
|Company||Standard||Platinum||Platinum+||Enterprise||FB Secrets||FB Secrets+|
|ClickFunnels||$97 per month||$297 per month||$997||$2,497 per month||$1,997 for 6 months||$2,997 for one year|
|Ontraport||$79 per month||$147 per month||$297 per month||$497 per month|
Although ClickFunnels standard plan compares well with other sales funnel membership plans, its more expensive plans can cost a hefty amount. Thus, it is important to know exactly what you want out of ClickFunnels, and out of the sales funnel process, before making one of the pricier membership purchases.
Thankfully, ClickFunnels offers a 14-day free trial for any prospective users who are looking to get a feel for how ClickFunnels works and how it could benefit your business.
The Sales Funnel Templates That ClickFunnels Offers for Restaurants
As mentioned earlier in the article, there are 16 unique sales funnel templates that ClickFunnels offers for its restaurant-operating patrons. These templates were listed in a previous section, but they were not fully fleshed out regarding their purpose or optimal usage. This section will provide further detail for each template and outline the best times to use each template.
The welcome page serves as the face of your restaurant. It should include the name of the restaurant, the type of restaurant it is, and a brief blurb elucidating the restaurant’s brand image and purpose. There should also be interactable tabs for any relevant information the consumer may want to explore further
This page is best used in the top step of the sales funnel process as it provides brief but crucial information regarding the business and implores the visitor to investigate further.
The menu page acts as a central load of information regarding your restaurant. The menu page is essentially the page that lists every product your business sells. This page can also include pricing information, but it generally places more importance on the products themselves.
This page is best used in the middle step of the sales funnel process as it provides more detailed information regarding the restaurant and ultimately serves to garner interest in its products from the consumer, driving them toward a decision.
Bar Menu Page
The bar menu page is similar to the menu page, as it displays information regarding the products that your business sells. However, this information is far more specified, only pertaining to bar drinks such as cocktails and beers.
This page is best used in the middle step of the sales funnel process as, although it may not provide as much information as the menu page, it provides information with the goal of garnering interest in its products and ultimately leading the consumer toward a decision.
Wine List Page
The wine list page is very similar to the bar menu page, with its sole difference being in its listings of wines instead of cocktails or beers.
This page is also best used in the middle step of the sales funnel process as it provides information with the goal of garnering interest in its products and ultimately leading the consumer toward a decision.
The banquets page is specially reserved for restaurants that cater to those planning exclusive, upscale events. This page offers information that is far more niche than any menu page, but it is ultimately generating interest from a prospective consumer who may be planning a banquet dinner.
Thus, this page is best used in the middle step of the sales funnel process as it provides information with the goal of garnering interest from prospective consumers, ultimately leading them toward a decision.
Ladies Night Page
Ladies’ night pages can vary depending on what the ladies night, if there is one, at your restaurant entails. Many ladies nights offer discounted prices for women, but some restaurants do offer exclusive dining areas for women as well.
Either way, this page can be used as a top, middle, or bottom step of the sales funnel process as it provides information with the goal of garnering interest from prospective consumers. However, it can also be used as a way to spark awareness of the restaurant or to lure consumers who were previously deterred from the restaurant back in.
The events page, much like the banquets page, is specially reserved for restaurants that cater to those planning to host events at the restaurant. However, these events do not necessarily have to be exclusive and can even be put on by the restaurant owners themselves. Thus, this page allows for a broader context.
Ultimately, this page is best used in the middle step of the sales funnel process, but it can also be used as the top step as an event notification could increase restaurant awareness.
Bad Review Page
A bad review page is generally a place for dissatisfied consumers to communicate their feelings to a manager or representative from the restaurant. This is typically done by entering personal information, a mode of contact, and a brief message into text-entry boxes.
This page is best used in the bottom step of the sales funnel process as its primary purpose is to bring back consumers by making them feel heard and, hopefully, flipping an unsatisfactory experience around into a satisfactory experience.
Good Review Page
The good review page typically allows consumers to share their good experience on popular food review sites like Yelp and Tripadvisor or social media sites like Facebook and Twitter.
This page is best used in the bottom step of the sales funnel process as its primary purpose is to help consumers spread good word of mouth regarding the business and its products.
The review page allows consumers who have not yet made their opinion regarding the restaurant known to share their opinion with the restaurant. This is typically done in the form of a rating scale or system involving stars or thumbs.
This page is best used in the bottom step of the sales funnel process as its primary purpose is to give business owners insight into their consumers’ experience with their product. This allows them to tailor their marketing specifically to consumers that may respond more favorably to the products.
The about page generally details the inception of the restaurant and often includes subsequent information regarding the brand image and its history.
This page is best used in the middle step of the sales funnel process as it serves to provide consumers with further detail that may inspire them into making a purchase.
Gift Card Page
The gift card page is a page that allows consumers to purchase or redeem gift cards to use at the restaurant. This can be beneficial for consumers who have long been loyal to the restaurant and prospective consumers who are just hearing about the restaurant for the first time.
This page can be used in the top, or bottom step of the sales funnel process as it can either spread awareness by bringing new consumers in or bring old consumers back in by giving them a different product to purchase.
Contact Library Page
The contact library page generally features all of the crucial information about a restaurant that would not be found on a menu page. This can include information such as hours of operation, parking accommodations, and reservation availability.
Thus, this page is generally used in the middle step of the sales funnel process. Its primary purpose is to give prospective consumer knowledge regarding the restaurant to hopefully intrigue them and ultimately lead them into a purchase decision.
Dessert Menu Page
The dessert menu page is much like the bar menu or wine list pages, except its contents, are generally food items. However, dessert menu pages do target similar niche interests as bar menu, or wine list pages do.
Thus, the dessert menu page is best used in the middle step of the sales funnel process. It serves to give a prospective consumer knowledge regarding the restaurant to intrigue them and ultimately lead them into a purchase decision.
Thank You Page
If the welcome page serves as the restaurant’s face, the thank you page serves as the exit point. While it should be apparent to consumers that this is the last step in the process, there should also be interactable options on this page. These can include options to share the restaurant experience or other available products to purchase like gift cards.
This page is generally used in the bottom step of the sales funnel process, as it typically serves as an exit point for consumers.
An inquiry page allows prospective consumers to voice any questions they may have regarding the restaurant straight to the restaurant’s management or representatives. This generally gives consumers more information regarding the restaurant.
Thus, this page is best used in the middle step of the sales funnel process as it serves to give prospective consumers more knowledge to ultimately lure them into a potential purchase.
After this article, it should be clear what sales funnels are, what ClickFunnels offers regarding restaurant sales funnel templates, and which templates should be used for which step of the sales funnel process.
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