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How To Use ClickFunnels for Travel Agents


If you are a new travel agent or are looking to establish yourself and organize your marketing strategy, ClickFunnels is recommended for your business. ClickFunnels is one of the most popular landing page builders that help travel agents create a seamless online experience for their clients, which, in turn, boosts sales.

Travel agents can use ClickFunnels to create a strong marketing model for their business and start earning money immediately by converting site visitors into recurring clients, all while using the platform’s tools to save thousands of dollars in monthly marketing costs.

As a travel agent, you may not have a coding background to create a complex website. It is also not economically feasible to hire a website developer every time you want to implement a new marketing campaign. But, ClickFunnels will do all of this and more, helping you create landing pages and sales funnels for email lists, webinars, memberships, and more.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Why Should Travel Agents Use ClickFunnels?

Even if you are a travel agent with a well-designed website, sometimes this isn’t enough to keep your online traffic engaged long enough for them to convert. To guarantee conversions, you need to have a marketing or sales funnel to make people aware of your business and eventually guide site visitors to your contact page. Ultimately, you want to have them in a position where they can easily convert into regular clients.

This is where ClickFunnels comes in; it is a platform that can help you bring traffic and leads to your sales funnel using the AIDA (Attention, Interest, Desire, Action) marketing model. ClickFunnels has various funnel templates you can use, each designed to eventually lead potential clients to your contact or store page to inquire about your services or purchase any of your products.

Additionally, travel agents can reap these benefits by using ClickFunnels:

  • Develop funnels for your business quickly and with ease
  • Keep your business operations organized with all the tools you need in one place
  • Integrate with multiple platforms to maximize marketing reach, including social media, email autoresponders, and more 
  • Monitor conversions 
  • Take advantage of A/B testing
  • Start earning revenue almost immediately once a solid funnel is created

Key Features of ClickFunnels for Travel Agents

The most common problem travel agents face in online marketing is figuring out how to integrate all their marketing efforts into one platform. ClickFunnels’ unique features solve this issue by providing the following:

Funnel Templates

ClickFunnels allows you to select from around 22 different types of funnels that can help you successfully market your business. These can be used to create a landing page that captures the lead’s contact information and/or create sales pages by displaying a catalog of various destinations, cruises, tours, and more.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

You can also provide your potential client the opportunity to customize their travel experience before deciding to purchase; ClickFunnels’ marketing automation can help you keep in touch with them based on their interests. Travel agents can also upsell products such as low-cost tickets or additional services they can offer.

The diverse range of templates that travel agents can choose from include:

  • Opt-In Web Pages: These are one of the first pages you’ll find visitors and are designed to collect contact information, allowing you to follow-up with any prospective leads.
  • ClickPop Pages: These pages integrate pre-existing platforms such as social media into your ClickFunnels account. These pages are mainly designed to capture leads through the integrated pages and convert them into recurring clients. 
  • Affiliate Pages: These pages aim to push traffic to affiliate pages and build their business.
  • Sales Pages: These pages are designed specifically to handle sales 24/7, even when you may not be physically operating the website.
  • Miscellaneous Pages: These pages are designed to help in non-essential functions but, at the same time, provide valuable information to traffic to maintain engagement and create desire. They include about us pages, contact pages, testimonials, announcements, and similar administrative support pages. 
  • Membership Pages: These pages are accessible by membership only and provide exclusive information to the most engaged clients.

Visual Drag and Drop Editor

ClickFunnels offers useful, customizable templates, allowing users to make simple modifications to make each page look as if it were your own. Pages can be laid out into sections with numerous rows and columns to achieve any design you desire. Travel agents can use this feature to select a few pages from the templates provided and combine them to make a funnel genuinely unique to their business.

The page editor is very intuitive and can be used to select elements and move or modify them as desired. Additionally, inline text can be edited with sidebar tools.

Good Selection of Page Features

ClickFunnels has all the page elements you need to create an effective funnel and have robust control over which services and products you want to advertise to leads and clients. Travel agents can use several advanced features like SMS sign-up, email opt-ins, surveys, and webinars to collect detailed information from each client or lead and use marketing automation to selectively offer services and products they are more likely to purchase.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Travel agents can also add other elements such as pricing tables, progress bars, countdown timers, Facebook comments, custom HTML, and FAQs to enhance their pages and increase traffic engagement.

ClickFunnels also has A/B split testing that travel agents can use to understand which variant in their funnel has the highest conversion from awareness to purchase. The main advantage of split testing is that if you make changes on a duplicate page, the split test allows you to select the percentage of traffic you want to see per page. This functionality will enable you to test conversion rates on the go.

Ease of Use

ClickFunnels’ available templates make things undoubtedly easier than trying to build a sales funnel on your own from scratch.

If you are a first-time user, ClickFunnels may seem overwhelming at first, but you can easily apply it to your travel business once you get the hang of it. As every aspect of creating the funnel is organized and user-friendly, travel agents can save time creating a successful funnel without learning HTML, CSS, or related technical languages.

Overall, travel agents can take advantage of ClickFunnels’ customization, convenience, flexibility, and intuitive user interface to create a reliable sales funnel.

How Should Travel Agents Build Their Funnels?

With the many features ClickFunnels has, travel agents can create super-effective funnels in the following ways:

Optimize Landing Pages

Travel agents can build landing pages to attract leads looking for travel options from cruises and mountain resorts to any tropical adventures. And, a picture speaks a thousand words, so if you want to convince site visitors that a specific destination, hotel, or resort is the place to go, add high-quality images or videos to appeal to them while they’re there.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Use Analytics to Improve Lead Generation

Lead generation involves anticipating what your visitors need. Travel agents can address each phase of a potential traveler’s journey right from awareness to consideration and decision making through the funnel. Not all audiences visiting the website will be potential travelers. Still, travel agents can improve the funnel by optimizing the website’s SEO and ensuring the information they’re looking for is available.

Also, even if visitors may be at different interest levels when they visit your page, you can use Google Ads and Google Analytics and retarget the audience through ads offering guides, best practices, stories, and statistical information to improve engagement and build your business up as a trusted source for all things travel related.

Add Opt-In Options

ClickFunnels’ opt-in options allow potential clients to join your email list once they find interest in your services or products, making it easier for you to follow-up with them later and keep them engaged with regularly sent content.

Add Pop-Up Chats for Free Consultations

Anyone trying to book a hotel, flight, or select a vacation destination will have questions. Why not make yourself available to answer them? ClickFunnels allows you to add a pop-up chat feature to your page so you can instantly connect and consult current or potential clients.

On top of that, this feature is mobile-friendly, meaning you and your clients can connect from smartphones, tablets, laptops, and more, regardless of the operating system.

Take Advantage of Webinars

Travel agents can also connect with clients via live webinars. These webinars can be used for various purposes, from teaching visitors how to look for the most affordable plane tickets to discussing top things to do at multiple destinations. At the end of the webinar, visitors can set up appointments with you to help them book their next trip.

Although blogs can have a similar effect, people always prefer to see a person behind a brand and be more inclined to reach out to you and ask questions during or after a webinar since they’re more likely to receive immediate feedback or answers.

Build an Email List

Something else travel agents can take advantage of through ClickFunnels is client membership features. From this, agents can build a comprehensive email list, integrating it with email marketing autoresponders such as:

  • MailChimp
  • Aweber
  • InfusionSpot
  • Mad Mimi
  • Active Campaign
  • CovertKit
  • Get Response
  • Drip
  • Salesforce
  • Sendlane

With email lists, users can also update their client database with information specific to them, making it easier to follow-up with one-time offers and other specials for services and products; this can also be done by organizing contacts by the funnel they came through.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Additionally, email lists are easy to grow with ClickFunnels; all it takes is a hosted giveaway, social media post, ad, or opt-in to boost your contact list and build leads.

Upsell Products and Services

When travelers plan to book a trip, they don’t just need a plane ticket; they may need to reserve a hotel room or rental car, too. That’s where upselling comes in.

As your clients navigate your services and products and make their selections, add a secondary product or service that they may also be interested in while at checkout. For example, visitors interested in traveling abroad may want assistance in securing passports.

Make Payment Easy for Clients

Rather than try to send your clients to another third-party platform—which they may or may not be familiar with—to submit their payment information, keep every step of the billing process on your site. This ensures they can follow-through with their transaction without hesitation and guarantees you receive the funds.

ClickFunnels also allows you to integrate well-known transaction platforms to your checkout page, such as PayPal, Stripe, and Infusionsoft, so that clients have the freedom to choose the method of payment they prefer.

ClickFunnels Best Practices for Travel Agents

Although ClickFunnels has many benefits for travel agents, there are a few points that you should keep in mind when you first sign up for the service.

Choose Your Subscription Wisely

The subscriptions ClickFunnels offer may not seem like a huge drawback, but if you end up paying more for add-ons, training, and similar services, it may seem like an expensive solution to meet your business goals.

However, don’t let the prices of the base subscriptions deter you from taking advantage of this great platform. To help, ClickFunnels offers a free 14-day trial to test out their platform, after which travel agents can choose from two paid subscriptions.

There is a standard package of $97/month that allows travel agents to use 20 sales funnels and up to 100 landing pages, and three domains. If you are looking for unlimited funnels and landing pages with nine domains, you can select the premium Etison Suite $297/month subscription. The Etison Suite comes with two key features:

  1. Actionetics: The Actionetics feature allows users to create smart lists based on your criteria so that you can send out notifications, follow-ups, and newsletters tailored to specific clients from your contacts. The feature also allows you to create automated email replies. 
  2. Backpack Together: The Backpack Together feature allows you to add affiliates to any of your funnels. This feature measures your clicks and profits along with the amount you pay to your affiliates. Additionally, it organizes commission plans and manages affiliate pages. When you edit your funnel, you can create a new affiliate area from scratch without any hassle.

But, how do you determine which ClickFunnels subscription is best for your online travel agency?

First, consider your needs. If you do not need more than 20 funnels, then the standard package will work just fine. However, if you work with affiliates—say Airbnb or Hotels.com—or you’re interested in email marketing, you may benefit more from the Etison Suite.

Of course, if you’re new to ClickFunnels, it is recommended that you start with the standard subscription and later upgrade once you learn the platform and have a better idea of how you can take advantage of the software’s features.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

A Small Investment May Be Required

This goes along with the previous point. Once you start using ClickFunnels’ software, you may reach a point where you feel you may be forced to purchase more from the company to maximize how you use the platform, including training material, access to seminars, and more.

Although this can add up to be quite the investment, users claim that the overall returns you can get from the additional tools and marketing knowledge you gain are well worth the cost—especially once your business takes off. Plus, the money you would spend on a standard ClickFunnels subscription is still much more affordable than hiring a professional website developer.

Finally, ClickFunnels offers quite a few free features and add-ons with their subscriptions, like specific funnel templates, so everything you invest in adds significant value to your marketing efforts.

There Are Regular Software Updates

ClickFunnels changes the dashboard occasionally, and you may have to navigate through the updates and deal with new interfaces. ClickFunnels users have also reported experiencing errors and software outages occasionally.

While software changes are outside travel agents’ hands, they can always search online for the updated software’s new features and use them to their advantage. Most of these software updates aim to enhance ClickFunnels services that will ultimately benefit your business.

Keep Your Funnels as Unique as Possible

Many travel agents that use ClickFunnels may use the same funnel template or similar designs due to their effectiveness for travel agencies; with that said, your website may end up looking identical to your competitors even after customizing it.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

However, this lack of diversity should not deter travel agents from using ClickFunnels as you still own your business. You can increase sales by improving engagement with traffic and building authority. Even if your pages look similar to other companies’, your clients won’t care as long as they trust your products and services.

Final Thoughts

ClickFunnels is an excellent system if travel agents want to conveniently assemble a sales funnel and landing pages to transform casual site visitors to repeat clients. Not only is it easy to use for all your sales and marketing needs, but you can save lots of money with the platform compared to hiring a traditional web developer, meaning you can earn more of a profit with your services and products.

Ready to get started with ClickFunnels? Check out this guide to learn more about how you can use the platform for your business.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

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