How To Use ClickFunnels To Sell Beats

The beat producer is not the person you want to be a salesman because all the creative energy of the producer goes into making beats. The producer doesn’t have time to figure out ways to sell them. But therein lies the problem. Producers have to sell beats if they want to make a living at it. Except now producers don’t need to figure it out all on their own.

ClickFunnels is a simple tool that helps producers:

Generate sales
Create a targeted database of interested customers
Manage email campaigns

ClickFunnels can help you sell beats with minimal effort, almost no training, and certainly, no knowledge of code or any other form of tech speak. In this article, we’ll see that with a little bit of fundamental knowledge the beat producer can spend a short amount of time selling his beats and a lot of time making them. Let’s dive in with some basics.

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How to Make a Sales Funnel Using ClickFunnels

John Crestani has a great video that walks you through the ins and outs of setting up a funnel, but we’ll go through the highlights. You need to start by creating an account with ClickFunnels, and you can get going on your 14-day free trial here.

Once you have an account, you can begin to make your sales funnel. The first thing to decide is what kind of funnel you need. Are you trying to generate leads, sales, or run an event? We’ll talk about events and leads and how they may apply to producers later. Right now, you need people to buy your beats, so you need a funnel that generates sales.

ClickFunnels has a library of templates already designed for you. All you have to do is pick the one that speaks to your identity as a producer. But the beauty of it is, you’re not married to the format. You can customize the color, font, and logo as easy as clicking and highlighting. And that’s just the beginning.

Etison Editor

The Etison Editor also called the Page Editor, is the tool ClickFunnels gives you to design and edit the funnel you are creating. Here are some of the features that the editor gives:

Toggle back and forth between the desktop and mobile view of the page you are creating. This allows you to design certain elements of your page to be more effective on a mobile or desktop device, depending on how leads are accessing the page.
Add different sections in your page with the ability to change layout, actions, and content in those sections. This includes advanced editing options that allow you to finesse your section.
Change the typography of the layout by setting the body font or headline font, allowing you the ability to find a font that matches or compliments the font that you have already chosen to reflect your brand’s identity.
Isolate different columns in the page to change background colors, the position of the page, and the overall look of the column’s corners and borders.
Adjust SEO metadata by establishing keywords that will show up in the search engine even if they aren’t on your page, author name, and an image to associate with your page.
Add images to your page by browsing your own personal image collection or by browsing Pixabay, IconFinder, or Unsplash. You can even use images that you have designed on your Youzign account.
Choose where to direct customers when they click through the funnel.

Source: ClickFunnels Helpdesk & Tutorials

Why do Producers Need ClickFunnels?

If you’re producing beats, chances are you have an account on AirBit or Beatstars where customers can find your beats and purchase them. Possibly, you have your own website. The question is, how are potential customers even going to know you’re out there? What is going to entice them to look you up, listen to a sample, and buy a download?

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

The answer is nothing unless you have a sales funnel. As John Parkes writes on the ClickFunnels blog, people need to be “incentivized” to take action. “A website is basically just a digital brochure. It’s a place where people can come to browse your products, learn about your business, and . . . well, do pretty much whatever they want.”

Parkes concludes that websites give visitors too many options, so many that they don’t make a decision.

What’s a Sales Funnel?

Enter the sales funnel. A sales funnel is a tool that grabs interest and “funnels” a person toward the sale. The principle is based on converting traffic from one state to another in a seamless flow. Alston Godbolt outlines the conversions of a sales funnel like this:

General public into interested leads
Leads into customers
Existing customers into repeat customers

Like a literal funnel, the idea is that you are narrowing the general public down to those who are your loyal customers.

So how do you create a sales funnel? You used to be dependent on tech wizards to make your funnels for you since they require an intense knowledge of programming languages. Now, all you need is ClickFunnels.

The Form of a Sales Funnel

A sales funnel has to have one goal. Remember, unlike your website or the store where you sell your beats, a sales funnel doesn’t give a customer any options except one: buying your beat. This kind of sales funnel is called a tripwire funnel.

So, everything in your tripwire funnel moves a customer toward that sale by keeping a simple formula in mind:

Hook – The hook is your advertisement in the form of an image or a video, or, in the case of the producer, a sound bite. It grabs leads who see it or hear it and “hooks” them into wanting to know more.
Story – Once you’ve hooked your potential client, you need to show them that you know what they need (a cool beat), and you’ve got their back.
Offer – Finally, you drive them to an offer. In this case, maybe it’s a full download of the beat sample that got them intrigued in the first place.

Source: ClickFunnels

Simple. Once you’ve designed your funnel, now you have to deploy it. Again, unlike a website, the whole point of a funnel is that you are pouring something into it. In other words, your funnel is meant to be active, but in order for it to work, you have to get traffic to it.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

Driving Traffic to Your Funnel

So how do you drive traffic to your new funnel? Social media (Facebook, Instagram, Twitter, etc.) is going to be one of the best ways to drive traffic into your funnel, and there are basically two types of traffic: free or paid.

Free Traffic

Free traffic uses the basic function of a social media platform to your advantage so that when you post your followers have access to what you’re offering.

The strategy works great if you have a large following and focus your efforts on a couple of platforms. Seemingly all you need to do is make new content, put it out there, and let your followers do the rest.

This strategy does involve more work if you don’t have a large fan base already built up. In that case, you need to put out a lot of consistent content to build up enough followers to generate traffic for your beats. Writing for Traffic for Beats, Hector “H.R” Ramos speculates that it could take as long as 2 to 3 months to build up this kind of following.

Paid Traffic

Paid traffic takes the guesswork out of building a following and puts your sales funnel in front of a larger audience immediately.

There are a variety of platforms you can use, such as Google AdWords, Facebook Ads, YouTube Video Ads, or Instagram Ads. Using your sales funnel as an ad on these platforms can take the guesswork out of traffic, but, as with anything, the more you know about how a platform works, the more effective your ads will be at reaching your target audience.

Of course, the downside to paid traffic is that you have to pay for it. While this may seem like an avoidable scenario given the option of free traffic, it’s best to remember the old business adage that still applies to the digital world: It takes money to make money.

Pricing structures vary per platform, but ultimately, you can get started on Facebook, for example, for as little as five dollars.

Expand Your Sales Funnel

Now that you’ve created your first sales funnel, it’s time to refine your technique to get more out of your tool. Remember each sales funnel has a specific goal which means that it may be limited to the context in which you’re using it. But it also means that you can create more sales funnels to achieve different goals.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

In our previous example, we created a funnel with the goal of selling the sample of a beat that catches a musician’s ear. Now you can expand your funnel to get more out of it by upselling.

Upselling is as simple as adding another step to your funnel. Let’s say you’ve hooked your prospective buyer and they have decided to purchase the beat you sampled in the add. In your new sales funnel, you can create an upsell step that may look something like a one time offer.

For example, you can offer your customer the opportunity to buy the beat they heard in a bundle of other beats at a reduced price per download.

The potential for an upsell is limited only by your creativity. If you’re making beats regularly, then perhaps you can upsell a subscription where the customer gets a certain number of beats per month or per week for a certain price.

The kind of upsell you add depends only on the goal you have for the funnel.

Using Another Kind of Sales Funnels

Now that we’ve looked at using a sales funnel to sell your beats, let’s take a look at the different kinds of funnels that you can use and what you can achieve with them.

Video Sales Letter

The video sales letter is another kind of sales funnel. The intention is to get the customer to buy a beat. But instead of using an image or a beat sample (like in a Tripwire funnel), you’re using a video. Videos tend to increase interest on websites, so using one in your sales funnel could be very effective.

You can use the video as a way of not only sampling your beats but increasing interest in you as a producer. For example:

Produce a short video where you share your philosophy as a producer, what kind of needs you’re trying to meet for musicians looking for beats.
Share what inspires you to create beats while samples of your beats play in the background.
Produce a testimonial video of a musician who has downloaded a beat you produced and used it in a song.

In each case, you are using a short video to hook a person’s interest and funnel them down to purchase. Just as you can use the upsell tactic with the tripwire funnel, you can also use it here.

Using Other Kinds of Funnels

Sales funnels such as tripwires and video sales letters are not the only kinds of funnels that you can make, because making a sale isn’t the only kind of goal you can have. As a producer, you want an audience, a group of people who trust you to make quality beats for what they want to accomplish. Here are some funnels that you can use to build your audience.

Squeeze Page

The goal of this kind of funnel is aimed at getting more information from a first-time contact, usually in the form of an email address. The idea is to create a list of interested people to who you can send offers to.

For example, if you’ve just created some new beats and you want to generate interest in their release, you now have a list from which to generate an email campaign.

Click here for a FREE two-week ClickFunnels trial, a FREE ClickFunnels course, and over 10 done-for-you funnels!

To create the funnel you would use the same form as we discussed earlier. With a squeeze page it might look like this:

Hook – A tantalizing sample of a beat you have produced.
Story – Share your desire to keep an audience informed of new beats coming in the future.
Offer – Hold out an offer as an enticement to fill out a form with an email address. Maybe it’s a full download of the beat you sampled, or maybe it’s a collection of samples of your bestselling beats.

Squeeze pages have a foundation-laying goal. Build a base of people interested in what you create so you have a direct link to potential buyers. It’s less of a shot in the dark than social media ads.

Application Page

This is a modified version of a squeeze page geared toward getting more specific information from your interested customers so that you can more accurately target your emails.

As a producer, you may want to know more about how interested musicians are using your beats so that you can tip them off to offers directly suited to their needs.

The downside to this approach is that not everyone is interested in filling out a form. To protect against this, ClickFunnels has a pop-up that offers a quicker form if the person indicates they are leaving your funnel.

Product Launch

Now that you have a targeted database of interested people, you need to start an email campaign, like the kind we’ve already mentioned. You have a new beat or collection of beats and you want to offer them to your customers.

ClickFunnels has a funnel called Product Launch which is one way of managing an email campaign.

Webinar Page

Showing someone how you make beats can actually be a good way to sell your beats. You can use ClickFunnels to create a webinar funnel. Remember your database of interested customers? You can use that to send out invitations to register for your live webinar event on a certain day and time.

During the webinar, you can engage with other musicians and potential customers as you walk through how you made a certain beat. At the end of the webinar, sell the beat you created.

Conclusion

There are endless ways producers can use ClickFunnels to sell beats. If you harness just a little bit of that creative energy, the sky’s the limit because ClickFunnels has taken care of all the technical problems that you might otherwise face in this endeavor. With just a few clicks you can create an effective sales funnel that drives people to your beats.

The only thing to do now is to pull the trigger and give ClickFunnels a try. Start your free 14-day trial and see what ClickFunnels can do for you.

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